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title: Jonah Hill Stars in Terrible on Purpose Reebok Ad: Video
description: Jonah Hill reluctantly stars in a ridiculously awkward sneaker commercial.
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# Watch Jonah Hill in This Purposely Terrible Reebok Commercial

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jul 6, 2016 5:39 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jul 6, 2016 5:39 PM UTC

[Jonah Hill](http://time.com/2838413/jonah-hill-homophobic-apology-2/?iid=sr-link1) has found great work endorsing cool sneakers in the most reluctant way possible in a new commercial.

It’s only his first time talking about how great the new Reebok x Palace sneakers are, and [Hill’s](http://time.com/3617571/jonah-hill-todd-phillips-arms-and-the-dudes/?iid=sr-link2) doing a bang-up job.

The commercial follows a projected version of Hill pretending to know what skateboarding is. He awkwardly says, “that looks chill, you should buy that,” fanboying over sneakers with all the enthusiasm of a student who has to give a presentation about molds. He can’t pronounce Reebok, but it’s fine. In _The Wolf of Wall Street_, he made an excellent case for Steve Madden, so this is yet another important cinematic contribution to a footwear brand.

The sneaker pack releases July 9\. Watch below.

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