--- --- # John Cena's New Ad Sends Powerful Message About Patriotism  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jul 4, 2016 7:47 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jul 4, 2016 7:47 PM UTC Professional wrestler [John Cena](http://time.com/4292656/review-american-grit-john-cena/) is celebrating the [Fourth of July](http://time.com/4390719/fourth-of-july-party-tips/) by urging Americans to reconsider the meaning of patriotism. In a new video from Ad Council’s #WeAreAmerica campaign, the [WWE star](http://time.com/4034629/john-cena-sting-little-girl-beating-cancer/) says that loving diversity is an essential component of loving America. “This year, patriotism shouldn’t just be about pride of country. It should be about love — love beyond age, disability, sexuality, race, religion, and any other labels,” Cena says. “Because the second any of us judge people based on those labels, we’re not really being patriotic, are we?…To love America is to love all Americans. Because love has no labels.” Cena [tweeted](https://twitter.com/JohnCena/status/749936149481656320) the nearly four-minute long spot Monday morning with the caption, “Celebrate the diversity that makes America, America. Share this video to show [#WeAreAmerica](https://twitter.com/hashtag/WeAreAmerica?src=hash).” Watch the full video above. John Cena Ad Sends Powerful Message About Patriotism ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4392727/john-cena-patriotism-ad-we-are-america/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4392727/john-cena-patriotism-ad-we-are-america/"},"headline":"John Cena's New Ad Sends Powerful Message About Patriotism","datePublished":"2016-07-04T19:47:37.000Z","dateModified":"2026-04-13T07:34:01.173Z","description":"\"To love America is to love all Americans\"","url":"https://time.com/4392727/john-cena-patriotism-ad-we-are-america/","keywords":["Newsfeed","Ads","fourth of july","independence day"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4392727/john-cena-patriotism-ad-we-are-america/","name":"John Cena's New Ad Sends Powerful Message About Patriotism"}}]}] ```