Facebook introduced a new tool Thursday that allows people to raise money for U.S.-based 501(c)3 nonprofits directly on the social media site.
The fundraising tool allows individuals to set up a page to share their story with their friends and followers, talk about a nonprofit’s mission and solicit funds.
Last fall, Facebook launched a fundraising tool for nonprofits, where organizations can raise money directly from the News Feed and use the Donate button. Facebook’s new tool now lets ordinary users create pages to collect donations for a nonprofit they choose and set fundraising goals.
Earlier this week, Facebook announced changes to its News Feed, where users will see more updates from their Facebook friends and less articles and updates from brands and publishers.
You can get started on the tool at facebook.com/fundraisers.
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- What's the Deal With the Bitcoin Halving?
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com