--- description: A whopping 6.7 million U.S. viewers tuned in for the fourth season premiere of "Orange Is The New Black" within its first few days online. title: Nielsen Unveils Ratings Data for 'Orange Is The New Black' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdac3dc794c7a6db0/69889a40ab6d77da186aa489/orange-is-the-new-black-nielsen-063016.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # Nielsen Unveils Ratings Data For _Orange Is The New Black_ by [Emma Ockerman](/author/emma-ockerman/) ## Emma Ockerman Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2016 7:30 PM CUT  The cast of "Orange Is The New Black" attends the Netflix series' New York City premiere on June 16, 2016. The cast of "Orange Is The New Black" attends the Netflix series' New York City premiere on June 16, 2016.Gary Gershoff—WireImage by [Emma Ockerman](/author/emma-ockerman/) ## Emma Ockerman Update your preferences in [Account Settings](/account/preferences/) Close Jun 30, 2016 7:30 PM CUT A whopping 6.7 million U.S. viewers tuned in for the fourth season premiere of[ Netflix’s _Orange Is The New Black_](http://www.wsj.com/articles/nielsen-unveils-streaming-ratings-for-orange-is-the-new-black-seinfeld-1467217573 "undefined") within its first few days streaming online, Nielsen revealed Wednesday. And viewers quickly returned for more — 5.9 million watched the season’s second episode from June 17, when the season began streaming on Netflix, to June 19. Netflix—along with subscription video services such as Hulu and Amazon—[doesn’t report its ratings](http://time.com/3594946/netflix-nielsen-tv-ratings/?iid=sr-link1 "undefined"), though Nielsen started tracking [_OITNB’s_ viewership](http://time.com/3830699/orange-is-the-new-black-martha-stewart-2/?iid=sr-link2 "undefined") last year with permission from the series’ producer, Lions Gate, the [_Wall Street Journal_](http://www.wsj.com/articles/nielsen-unveils-streaming-ratings-for-orange-is-the-new-black-seinfeld-1467217573 "undefined") reports. The information and measurement company revealed its viewer findings at a conference in Las Vegas, among other shows Nielsen partnered with to track ratings. _OITNB_‘s ratings show it was hard competition for some of the most-watched cable programs during the same time period, including HBO’s _Game of Thrones_ (which garnered 10.4 million viewers for its June 19 episode) and TNT’s _Major Crimes_, which received 5.8 million viewers for its June 13 season premiere. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4390234/nielsen-orange-is-the-new-black/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4390234/nielsen-orange-is-the-new-black/"},"headline":"Nielsen Unveils Ratings Data For Orange Is The New Black","datePublished":"2016-06-30T19:30:58.000Z","dateModified":"2026-02-22T22:59:43.312Z","description":"It competed with some of the top cable shows on TV","url":"https://time.com/4390234/nielsen-orange-is-the-new-black/","keywords":["Television","Media","Orange Is the New Black"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdac3dc794c7a6db0/69889a40ab6d77da186aa489/orange-is-the-new-black-nielsen-063016.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Emma Ockerman","jobTitle":null,"url":"https://time.com/author/emma-ockerman/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdac3dc794c7a6db0/69889a40ab6d77da186aa489/orange-is-the-new-black-nielsen-063016.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"\"Orange Is The New Black\" New York City Premiere","caption":"\"Orange Is The New Black\" New York City Premiere","creditText":"Gary Gershoff—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4390234/nielsen-orange-is-the-new-black/","name":"Nielsen Unveils Ratings Data For Orange Is The New Black"}}]}] ```