--- title: Spice Girls 20th Anniversary: A Lesson in British History description: The Spice Girls released their debut single 'Wannabe' 20 years ago. How they were part of the cultural boom in so-called Cool Britannia. canonical: https://time.com/4382880/spice-girls-20th-anniversary-wannabe/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-07-08T12:00:56.000Z article:modified_time: 2026-02-22T22:51:25.425Z article:section: History og:title: Spice Girls 20th Anniversary: A Lesson in British History og:description: The Spice Girls released their debut single 'Wannabe' 20 years ago og:url: https://time.com/4382880/spice-girls-20th-anniversary-wannabe/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbc25c11c522a2172/698899c02dce0151259e9a43/gettyimages-91140473.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3188 og:image:height: 1793 og:image:alt: Photo of SPICE GIRLS og:type: article twitter:card: summary_large_image twitter:title: Spice Girls 20th Anniversary: A Lesson in British History twitter:description: The Spice Girls released their debut single 'Wannabe' 20 years ago twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbc25c11c522a2172/698899c02dce0151259e9a43/gettyimages-91140473.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # An Important Lesson in British History From the Spice Girls > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 8, 2016 12:00 PM UTC  The Spice Girls performing live on stage at the 1997 Brit Awards. From left to right: Emma Bunton, Melanie Brown (Mel B), Melanie Chisholm (Mel C), Victoria Adams (Beckham) and Geri Halliwell, Union Jack dress. The Spice Girls performing live on stage at the 1997 Brit Awards. From left to right: Emma Bunton, Melanie Brown (Mel B), Melanie Chisholm (Mel C), Victoria Adams (Beckham) and Geri Halliwell, Union Jack dress. JMEnternational/Redferns—Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 8, 2016 12:00 PM UTC Twenty years ago, when the Spice Girls released their debut single, the anthem “Wannabe”—which was dropped in the U.K. on July 8, 1996—it quickly became clear that they had something that listeners “really really want.” The song soared to the top of the charts in 31 countries, and was at one point considered the best-selling debut single of all-time, according to [_Billboard_](https://books.google.com/books?id=YQ8EAAAAMBAJ&pg=PA52&lpg=PA52&dq=wannabe+top+charts+31+countries&source=bl&ots=H4ofUPJEwR&sig=8KGOUgAmvChdBcfAsK7EbTZ0cDI&hl=en&sa=X&ved=0ahUKEwjS0Nr2-cPNAhWJwiYKHX1lAF8Q6AEIRDAG#v=onepage&q=%2231%20countries%22&f=false). But they didn’t just make a splash in the world of pop music. They were also arguably the most recognizable face of an important moment in the history of the U.K.: the mid-’90s celebration of youth culture that’s sometimes known as “Cool Britannia” and an attendant shift in the U.K. politics. From Charles Saatchi’s patronage of the [“Young British Artists”](https://books.google.com/books?id=jXEhBQAAQBAJ&pg=PT500&lpg=PT500&dq=young+british+artists+cool+britannia&source=bl&ots=1u3FEnudcd&sig=vM2ZFwNGvi-C9lyZ8lZqdvw5m9Y&hl=en&sa=X&ved=0ahUKEwiq7tm198XNAhUFXB4KHT6vAK0Q6AEIMjAD#v=onepage&q=young%20british%20artists%20cool%20britannia&f=false) to Britpop bands Blur and Oasis—and even an eponymous [Ben & Jerry’s ice cream flavor](http://www.benjerry.com/flavors/flavor-graveyard/cool-britannia)—anything English was hip. (Case in point: Geri Halliwell’s Union Jack minidress.) As [_Newsweek_](http://www.newsweek.com/london-reigns-176148) put it in 1996, London “the coolest city on the planet,” was “back.” By 1997, the year of “Spice Up Your Life,” Tony Blair and other proponents of “New Labour” sought to “spice up” Britain’s image after nearly two decades of Conservative Party rule by linking the Labour Party to the pop culture trend_._ As _Rolling Stone_ [reported,](http://www.rollingstone.com/music/news/spice-girls-too-hot-to-handle-19970710?page=5) Blair had said that the Spice Girls’ “Say You’ll Be There” was one of his favorite records of 1996, and could name more members of the group than Conservative rival John Major. After a poll rated Blair [Britain’s most popular leader since World War II](http://content.time.com/time/subscriber/article/0,33009,988344,00.html), a 1998 TIME feature reported that his effort to associate himself with modern British icons like the Spice Girls was part of his mission to “modernize” the nation and its politics: --- > “” --- Other TIME magazine articles characterized the effort as “Tony Blair’s [late-’90s attempt](http://content.time.com/time/subscriber/article/0,33009,477898,00.html) to sex up the U.K.’s image” and reported that “he has set himself the visionary target of [‘rebranding’ Britain.](http://content.time.com/time/subscriber/article/0,33009,989414,00.html) Instead of enjoying this country of nice old things, he wants to create a new ‘cool Britannia.'” [_Get your history fix in one place: sign up for the weekly TIME History newsletter_](http://time.com/newsletter) Wordsmiths of the 1990s, however, weren’t the ones to invent the term “Cool Britannia.” In fact, a psychedelic pop group called the Bonzo Dog Band had made the same play on “Rule Britannia” on their 1967 album _Gorilla._ [Some sociologists](https://books.google.com/books?id=1J37CwAAQBAJ&pg=PA35&lpg=PA35&dq=newsweek+cool+britannia&source=bl&ots=moGed0jN%5Fn&sig=nOSCNLTAYExxYv0maGxQdwfPBsQ&hl=en&sa=X&ved=0ahUKEwjbpu72jL%5FNAhUBSSYKHV05CFkQ6AEIUDAH#v=onepage&q=newsweek%20cool%20britannia&f=false) and experts in media and [cultural studies](https://books.google.com/books?id=Dg0GDAAAQBAJ&pg=PA99&lpg=PA99&dq=%22cool+britannia%22+%22sociologist%22+%22spice+girls%22&source=bl&ots=3JUVxtlega&sig=Vgihf%5F1VkAHkwcS%5F4kRnGSFyfEA&hl=en&sa=X&ved=0ahUKEwjuwP7Hsr7NAhVFcj4KHS6VCfYQ6AEIHDAA#v=onepage&q=%22The%20Politics%20of%20Britpop%20in%20'New%20Britain%22&f=false) argued that the renewed popularity of the phrase in the mid-1990s was appropriate. After all, that 1990s moment was in some ways a throwback to ’60s-era giddiness over another cultural boom in London, which had coincided with the election of another Labour Prime Minister, Harold Wilson. “This spring, as never before in modern times, London is switched on,” TIME had declared in an April 15, 1966, cover story about [Swinging London.](http://www.vanityfair.com/magazine/1997/03/london199703) “Ancient elegance and new opulence are all tangled up in a dazzling blur of op and pop. The city is alive with birds (girls) and Beatles…the Rolling Stones, whose music is most in right now, reign as a new breed of royalty…In a once sedate world of faded splendor, everything new, uninhibited and kinky is blooming at the top of London life.” But the idea of “Cool Britannia” as soft power had its skeptics. “There is a particular danger in putting ‘creative’ industries and youth culture at the centre of a government-sponsored effort to change Britain’s image,” a March 12, 1998, _Economist_ article [argued](http://www.economist.com/node/370877). “These are things that depend on fashion and spontaneity. But few things are less fashionable or spontaneous than a grinning politician in a suit.”[ Some say](http://www.theguardian.com/politics/2009/mar/29/cool-britannia-g20-blair-brown) the optimism of “Cool Britannia” has since waned—and [now more than ever](http://time.com/4389464/boris-johnson-michael-gove-brexit-vote) it’s clear that British politics are bigger than any girl group. Yet the buzz about a possible [_Spice Girls_ reunion tour](http://www.digitalspy.com/music/news/a799470/spice-girls-push-back-reunion-tour-plans-to-next-year/) and rumors about a reunion [documentary](http://www.belfasttelegraph.co.uk/entertainment/news/spice-girls-to-star-in-reunion-documentary-report-34827439.html) show that at least that aspect of “Cool Britannia” won’t fall out of style anytime soon. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4382880/spice-girls-20th-anniversary-wannabe/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4382880/spice-girls-20th-anniversary-wannabe/"},"headline":"An Important Lesson in British History From the Spice Girls","datePublished":"2016-07-08T12:00:56.000Z","dateModified":"2026-02-22T22:51:25.425Z","description":"The Spice Girls released their debut single 'Wannabe' 20 years ago","url":"https://time.com/4382880/spice-girls-20th-anniversary-wannabe/","keywords":["Britain","Music","england","Spice Girls"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbc25c11c522a2172/698899c02dce0151259e9a43/gettyimages-91140473.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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