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---
title: Michelle Obama Joins Snapchat
description: First Lady and viral turnip video curator Michelle Obama has officially joined Snapchat.
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og:title: Michelle Obama Joins Snapchat
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltdcd314b67ad5cb5f/698898d62dce01f61b9e98e9/gettyimages-540253178.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Michelle Obama Joins Snapchat

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by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jun 21, 2016 6:22 PM UTC

![US-POLITICS-WOMEN-OBAMA](https://static.time.com/v3/assets/bltea6093859af6183b/bltdcd314b67ad5cb5f/698898d62dce01f61b9e98e9/gettyimages-540253178.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

US First lady Michelle Obama speaks during a dinner to celebrate The White House Summit on the United State of Women at Department of State in Washington, DC on June 14, 2016\. (JOSE LUIS MAGANA/AFP/Getty Images)

US First lady Michelle Obama speaks during a dinner to celebrate The White House Summit on the United State of Women at Department of State in Washington, DC on June 14, 2016\. (JOSE LUIS MAGANA/AFP/Getty Images) JOSE LUIS MAGANA-Getty Images

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Jun 21, 2016 6:22 PM UTC

First Lady and [viral turnip video curator](http://time.com/4282461/michelle-obama-st…) Michelle Obama has officially joined Snapchat.

As of today, you can find updates from the FLOTUS, according to a post on [Medium](https://medium.com/@FLOTUS/spotted-on-snapchat-michelleobama-d1256300e8e7#.7194lp8zn) by Kelsey Donohue, who works in the Obama’s communication office.

She’s so far used Snapchat to tease her upcoming [Carpool Karaoke ride](http://www.ew.com/article/2016/06/21/carpool-karaoke-michelle-obama). According to the announcement, followers will be able to follow her Let Girls Learn trip to Morocco, Spain, and Liberia where she’ll be visiting with young women who aren’t in school starting next week.

Obama already keeps her 4.58 million Twitter followers informed on her major women’s empowerment initatives, events with her husband and eating vegetables. Bonus: fellow advocates Meryl Streep and Freida Pinto will star in her videos, and Obama will also use the platform to plug ways to get fit. Plus, she’ll serve up an inside look at the White House Kitchen Garden.

You can keep track of her doing big things in floral prints by following MichelleObama on Snapchat.

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