--- title: The Upside of All Your iPhone Pics description: "You hear you shouldn't take all these photos and interrupt the experience," says Kristin Diehl, a marketing professor at the University of Southern California Marshall School of Business. "That we're not living in the moment." But her research found otherwise. canonical: https://time.com/4371193/the-upside-of-all-your-iphone-pics/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2016-06-16T09:38:34.000Z article:modified_time: 2026-02-22T22:38:46.473Z article:section: Health og:title: The Upside of All Your iPhone Pics og:description: "You hear you shouldn't take all these photos and interrupt the experience," says Kristin Diehl, a marketing professor at the University of Southern California Marshall School of Business. "That we're not living in the moment." But her research found otherwise. og:url: https://time.com/4371193/the-upside-of-all-your-iphone-pics/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: The Upside of All Your iPhone Pics twitter:description: "You hear you shouldn't take all these photos and interrupt the experience," says Kristin Diehl, a marketing professor at the University of Southern California Marshall School of Business. "That we're not living in the moment." But her research found otherwise. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The Upside of All Your iPhone Pics by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 16, 2016 9:38 AM UTC by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Jun 16, 2016 9:38 AM UTC DELICIOUS MEALS The Instagram food-pic trend may have some science to support it: people who were encouraged to take photos of their lunch were more immersed in their meals than those who didn’t take any. SPECIAL MOMENTS “You actually look at the world slightly differently when taking photos–you’re looking for things you want to hang on to,” says Diehl. “That gets people engaged in the experience, and they tend to enjoy it more.” SIGHTSEEING People who took photos while on a cultural tour enjoyed the experience significantly more than those who didn’t. Taking photos directs attention, which heightens the pleasure of your viewing experience. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4371193/the-upside-of-all-your-iphone-pics/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4371193/the-upside-of-all-your-iphone-pics/"},"headline":"The Upside of All Your iPhone Pics","datePublished":"2016-06-16T09:38:34.000Z","dateModified":"2026-02-22T22:38:46.473Z","description":"\"You hear you shouldn't take all these photos and interrupt the experience,\" says Kristin Diehl, a marketing professor at the University of Southern California Marshall School of Business. \"That we're not living in the moment.\" But her research found otherwise.","url":"https://time.com/4371193/the-upside-of-all-your-iphone-pics/","keywords":[],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Health","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4371193/the-upside-of-all-your-iphone-pics/","name":"The Upside of All Your iPhone Pics"}}]}] ```