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title: The Upside of All Your iPhone Pics
description: &quot;You hear you shouldn&#x27;t take all these photos and interrupt the experience,&quot; says Kristin Diehl, a marketing professor at the University of Southern California Marshall School of Business. &quot;That we&#x27;re not living in the moment.&quot; But her research found otherwise.
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article:published_time: 2016-06-16T09:38:34.000Z
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# The Upside of All Your iPhone Pics

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by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Jun 16, 2016 9:38 AM UTC

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Jun 16, 2016 9:38 AM UTC

DELICIOUS MEALS

The Instagram food-pic trend may have some science to support it: people who were encouraged to take photos of their lunch were more immersed in their meals than those who didn’t take any.

SPECIAL MOMENTS

“You actually look at the world slightly differently when taking photos–you’re looking for things you want to hang on to,” says Diehl. “That gets people engaged in the experience, and they tend to enjoy it more.”

SIGHTSEEING

People who took photos while on a cultural tour enjoyed the experience significantly more than those who didn’t. Taking photos directs attention, which heightens the pleasure of your viewing experience.

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