United Airlines said on Thursday that it will undergo a major overhaul of its international-business and first-class offerings. At the heart of this undertaking is the airline’s new Polaris Business Class. According to the airline, Polaris signals a fundamental shift and rebranding of the airline’s international premium-cabin products.
Business Insider: This is the real reason US airlines should be terrified of a European upstart you’ve never heard of
“This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline,” United Airlines’ president and CEO, Oscar Munoz, said in a statement.
Business Insider: Boeing may be redesigning its most popular plane to fix a ‘major mistake’
That experience begins with the airline’s new Polaris Lounge at airports around the world and continues with new seats, menus, and amenities on board the flights.
Business Insider: An airline most famous for bikini-clad flight attendants just placed an $11 billion order with Boeing
With rivals from the Middle East and the Pacific Rim setting the new benchmark for in-flight service and luxury, US airlines have been forced to step up their game significantly to compete for lucrative business- and first-class passengers. In recent years, Delta and American have implemented significant upgrades to their premium-cabin offerings. Now, United is jumping into the fray.
Business Insider: The TSA is in a full-blown crisis
According to a United Airlines representative, the first Polaris Lounge opens in Chicago on December 1. Flights featuring the Polaris Business Class product will commence in early 2017 on board United’s new Boeing 777-300ER jets.
Business Insider: Boeing’s most important plane could be headed for trouble
This article originally appeared on Business Insider.
- The Case for Mediocrity
- How Russia Is Recruiting Cubans to Fight in Ukraine
- Paul Hollywood Answers All of Your Questions About The Great British Baking Show
- Meet the 2023 TIME100 Next: the Emerging Leaders Shaping the World
- Oprah and Arthur C. Brooks: How to Separate Work From Your Identity
- How Canada and India's Relationship Crumbled
- You Don’t Have to Like Wrestling to Love Netflix’s Excellent Wrestlers
- The Most Anticipated Books, Movies, TV, and Music of Fall 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time