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Just Guess How Quickly Rihanna’s Latest Puma Sneakers Sold Out Online

1 minute read

Rihanna continues on her path to world domination with her latest Puma sneakers release, which the pop singer says sold out in a hot 35 minutes.

This is the third installment of her wildly popular Fenty x Puma creepers. This drop features three new colors and a slightly higher price point, at $140, which seemingly did not deter people from shopping their hearts out.

The singer’s venture into fashion has been gaining some traction as of late; her $80 fur covered slides for Puma sold out in mere hours last month, and her capsule collection with Manolo Blahnik counts Jennifer Lopez as a fan. She also designed Star Trek-inspired shades for Dior as a part of her brand ambassadorship with the French fashion house.

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Write to Cady Lang at cady.lang@timemagazine.com