Adidas will begin producing shoes in Germany again in 2017, using robots to produce them quickly and locally.
After more than 20 years since the company halted production in Germany, Adidas chief executive Herbert Hainer announced the opening of the 4,600 square-meter “Speed Factory,” according to an AFP report.
Production is currently done by hand in Asia but Adidas is pledging to automate shoe productions with the new facility, which will deliver an initial test run of 500 pairs of shoes by third quarter 2016. A second “Speed Factory” is planned in the United States in 2017, Hainer said.
Adidas insists that the factories will not immediately replace those in Asia, however, the company hopes to lower production costs while increasing the number of shoes it produces. The company made some 301 million pairs of shoes in 2015. Nike is also developing robot production.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com