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This Company Actually Wants You to Snapchat Your Job Application

1 minute read

In what might be the most millennial move yet, online retail company Everlane is now accepting job applications submitted via Snapchat.

The company wrote on Lever that making a Snapchat story might be the “best way to get hired in 2016.” The post encourages interested applicants to make Snapchat stories to show why they would be perfect for any open positions with the company.

The process is as simple as updating a Snap — simply make a 60-90 second “story” on your Snapchat account detailing why you would be a good fit for the role, tweet the company with your Snapcode once it’s live, and save the story before it reaches the 24-hour expiration date so you can email it to the company.

This isn’t the first time the company has turned to the ephemeral social media platform as a way to engage with its audience; they not only post their own Snap stories offering an inside look at Everlane, but they also answer questions in Snaps sent to them by customers. According to Tech Insider, Everlane has an average of 5,000 views per snap — but expect the following to grow in 2016.

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Write to Cady Lang at cady.lang@timemagazine.com