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---
title: Feminist Group: Facebook Rejected Ad With Plus-Sized Model
description: An Australian feminist group is outraged after it claims Facebook declined to promote one of its events due to a photo of a plus-sized model
canonical: https://time.com/4344631/facebook-plus-size-model-ad-feminist/
author: Melissa Chan
article:opinion: false
article:content_tier: free
article:published_time: 2016-05-23T14:35:40.000Z
article:modified_time: 2026-04-13T09:02:33.894Z
og:title: Feminist Group Says Facebook Rejected Ad With Plus-Sized Model
og:description: 'At some point you have to consider that women of different weights exist on Facebook'
og:url: https://time.com/4344631/facebook-plus-size-model-ad-feminist/
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og:image:alt: Dinner With A Cause 18th Annual Gala
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twitter:title: Feminist Group Says Facebook Rejected Ad With Plus-Sized Model
twitter:description: 'At some point you have to consider that women of different weights exist on Facebook'
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb35aa6ea7e2a4a98/69889455cd1bbad6a8700ca9/tess-holliday-facebook-ban1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltb35aa6ea7e2a4a98/69889455cd1bbad6a8700ca9/tess-holliday-facebook-ban1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Feminist Group Says Facebook Rejected Ad With Plus-Sized Model

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![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Melissa Chan](https://time.com/author/melissa-chan/)


![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=96&quality=75&auto=webp)

## Melissa Chan


May 23, 2016 2:35 PM UTC

![Model Tess Holliday attends the Dinner With a Cause 18th annual gala in Los Angeles, Calif. on Oct. 15, 2015.](https://static.time.com/v3/assets/bltea6093859af6183b/bltb35aa6ea7e2a4a98/69889455cd1bbad6a8700ca9/tess-holliday-facebook-ban1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Model Tess Holliday attends the Dinner With a Cause 18th annual gala in Los Angeles, Calif. on Oct. 15, 2015.

Model Tess Holliday attends the Dinner With a Cause 18th annual gala in Los Angeles, Calif. on Oct. 15, 2015. Jason LaVeris—FilmMagic/Getty Images

![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Melissa Chan](https://time.com/author/melissa-chan/)


![Melissa Chan](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f683114c6819712/69894082096a946ae86a4153/m_chan.jpg?branch=production&width=96&quality=75&auto=webp)

## Melissa Chan


May 23, 2016 2:35 PM UTC

An Australian feminist group is outraged after it claims [Facebook declined to promote one of its events](http://www.bbc.com/news/technology-36358737) due to a photo of a plus-sized model in a bikini that is featured on it.

The group, [Cherchez La Femme](https://www.facebook.com/events/1772552296293762/), chose to use an image of model Tess Holliday in its Facebook page for an upcoming event called “Feminism and Fat,” which advocates for acceptance of all body types. It said Facebook did not approve the event for promotion anywhere else on the social media platform due to the photo, the BBC reports.

“Ads like these are not allowed since they make viewers feel bad about themselves,” Facebook’s Ads Team wrote in a response, according to the news outlet.

“They’re not policing women’s bodies when it comes to acceptable standards of beauty elsewhere,” Jessamy Gleeson, one of the event organizers, told the BBC. “I can see that they were attempting to try to tackle eating disorders — that makes sense — but at some point you have to consider that women of different weights exist on Facebook.”

Facebook did not immediately return a request for comment by TIME on Monday.

\[[_BBC_](http://www.bbc.com/news/technology-36358737)\]

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