--- title: Gwyneth Paltrow, Goop Want You to Buy a $15,000 Sex Toy description: The Lelo dilo is made of 24-karat gold and costs $15,000. canonical: https://time.com/4326386/gwyneth-paltrow-goop-sex-toy/ author: Maggie Parker article:opinion: false article:content_tier: free article:published_time: 2016-05-11T16:52:25.000Z article:modified_time: 2026-04-13T09:02:27.631Z og:title: Gwyneth Paltrow Recommended a $15,000 Sex Toy og:description: Goop's 'important' first sex issue features a gold phallus, among other expensive items og:url: https://time.com/4326386/gwyneth-paltrow-goop-sex-toy/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt48372d98febc89ef/698892c95f570f0d8fb20e25/gwyneth-paltrow-sex-toy-goop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Gwyneth Paltrow Signs Copies Of Her New Book "It's All Easy" og:type: article twitter:card: summary_large_image twitter:title: Gwyneth Paltrow Recommended a $15,000 Sex Toy twitter:description: Goop's 'important' first sex issue features a gold phallus, among other expensive items twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt48372d98febc89ef/698892c95f570f0d8fb20e25/gwyneth-paltrow-sex-toy-goop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Gwyneth Paltrow Recommended a $15,000 Sex Toy > Sponsored content. 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It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=abd1e055-5cf2-4ccc-afb7-2d05a3dd1772&cr=time-nl-worth-2026q3-v1) by [Maggie Parker](https://time.com/author/maggie-parker/) ## Maggie Parker May 11, 2016 4:52 PM UTC  NEW YORK, NEW YORK - APRIL 12: Actress Gwyneth Paltrow Signs Copies Of Her New Book 'It's All Easy' at Barnes & Noble, 5th Avenue on April 12, 2016 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic) NEW YORK, NEW YORK - APRIL 12: Actress Gwyneth Paltrow Signs Copies Of Her New Book 'It's All Easy' at Barnes & Noble, 5th Avenue on April 12, 2016 in New York City. (Photo by Gilbert Carrasquillo/FilmMagic) Gilbert Carrasquillo—FilmMagic/Getty Images by [Maggie Parker](https://time.com/author/maggie-parker/) ## Maggie Parker May 11, 2016 4:52 PM UTC Actress Gwyneth Paltrow released the first-ever [sex-themed issue](http://e.goop.com/public/?q=preview%5Fmessage&fn=Link&t=1&ssid=35793&id=0jkard0f6lruvcm9ejpev2ru48a6b&id2=jcqi2s5rongnzqi0twwfz06xf6usq&subscriber%5Fid=ccytmxwaqtaxoqxwlpxamypskloabid&delivery%5Fid=bxcxgnvxjvzvibqbzvjieaclmyoabik&messageversion%5Fid=bjiegubzaedmfkrwpznkbskiqmfdbni&tid=38511951271054720285839623286616690493178676021767952234891978524329472) of her weekly lifestyle newsletter, [Goop](http://goop.com/), Tuesday. As part of the issue, [Paltrow offers a guide](http://www.etonline.com/news/188463%5Fgwyneth%5Fpaltrow%5Frecommends%5F15k%5Fgold%5Fsex%5Ftoy/) to [“Not-So-Basic” sex toys](http://goop.com/not-so-basic-sex-toys/). “Sex toys have long since graduated from the floppy rubber things you hide in your bedside table to beautiful works of interactive art,” reads [the article](http://goop.com/not-so-basic-sex-toys/), which includes a few of Goop’s “favorites for all scenarios.” [_Follow Motto on Facebook_](https://www.facebook.com/mottoworkplaylive/)_._ The [Lelo dildo](https://www.lelo.com/inez) the article recommends is made of 24-karat gold and will set you back a whopping $15,000\. Other Paltrow-approved kink includes a $535 whip and a $219 vibrator that can be engraved (how about a monogram?). Paltrow says the sex-themed issue was inspired by the storyline about a natural lube formula in the Netflix show [_Grace and Frankie_](http://time.com/4283176/grace-and-frankie-netflix-new-season-2-trailer/)—and that the newsletter is “one of the more important ones we’ve sent.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4326386/gwyneth-paltrow-goop-sex-toy/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4326386/gwyneth-paltrow-goop-sex-toy/"},"headline":"Gwyneth Paltrow Recommended a $15,000 Sex Toy","datePublished":"2016-05-11T16:52:25.000Z","dateModified":"2026-04-13T09:02:27.631Z","description":"Goop's 'important' first sex issue features a gold phallus, among other expensive items","url":"https://time.com/4326386/gwyneth-paltrow-goop-sex-toy/","keywords":["motto","News","Gwyneth Paltrow"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt48372d98febc89ef/698892c95f570f0d8fb20e25/gwyneth-paltrow-sex-toy-goop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maggie Parker","jobTitle":null,"url":"https://time.com/author/maggie-parker/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt48372d98febc89ef/698892c95f570f0d8fb20e25/gwyneth-paltrow-sex-toy-goop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Gwyneth Paltrow Signs Copies Of Her New Book \"It's All Easy\"","caption":"Gwyneth Paltrow Signs Copies Of Her New Book \"It's All Easy\"","creditText":"Gilbert Carrasquillo—FilmMagic/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4326386/gwyneth-paltrow-goop-sex-toy/","name":"Gwyneth Paltrow Recommended a $15,000 Sex Toy"}}]}] ```