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---
title: Barack Obama&#x27;s Next Job Should Be Brand Ambassador
description: Obama&#x27;s sketch at the White House Correspondents Dinner mentioned brands including McDonald&#x27;s, SoulCycle, Snapchat, LinkedIn and Chevy.
canonical: https://time.com/4314458/obama-boehner-sketch/
author: Kirsten Salyer
article:opinion: true
article:content_tier: free
article:published_time: 2016-05-02T18:33:08.000Z
article:modified_time: 2026-08-04T08:04:32.145Z
article:section: Ideas
og:title: President Obama&#x27;s Next Job? Brand Ambassador!
og:description: His recent sketch set the stage for a post-White House gig
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og:image:alt: President Barack Obama attends the White House Correspondents&#x27; Association annual dinner at the Washington Hilton hotel in Washington, D.C., on April 30, 2016.
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twitter:title: President Obama&#x27;s Next Job? Brand Ambassador!
twitter:description: His recent sketch set the stage for a post-White House gig
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt6c1a6d90001386fc/698891755f570fac0db20ba9/obama1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# President Obama's Next Job? Brand Ambassador!

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<!-- video src="https://cdn.jwplayer.com/manifests/L4fxFQMC.m3u8" -->
## Video: Obama Jokes About His Retirement Plans

[Watch (HLS stream): Obama Jokes About His Retirement Plans](https://cdn.jwplayer.com/manifests/L4fxFQMC.m3u8) (4:13)

![Obama Jokes About His Retirement Plans](https://cdn.jwplayer.com/v2/media/L4fxFQMC/poster.jpg?width=720)

_Published 2016-05-02_


![Kirsten Salyer](https://static.time.com/v3/assets/bltea6093859af6183b/blt7b8ce94767752064/69885be7428a9ee3cccce48b/kirsten-salyer-time.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Kirsten Salyer](https://time.com/author/kirsten-salyer/)


![Kirsten Salyer](https://static.time.com/v3/assets/bltea6093859af6183b/blt7b8ce94767752064/69885be7428a9ee3cccce48b/kirsten-salyer-time.jpg?branch=production&width=96&quality=75&auto=webp)

## Kirsten Salyer


May 2, 2016 6:33 PM UTC

![President Barack Obama attends the White House Correspondents' Association annual dinner at the Washington Hilton hotel in Washington, D.C., on April 30, 2016.](https://static.time.com/v3/assets/bltea6093859af6183b/blt6c1a6d90001386fc/698891755f570fac0db20ba9/obama1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

President Barack Obama attends the White House Correspondents' Association annual dinner at the Washington Hilton hotel in Washington, D.C., on April 30, 2016.

President Barack Obama attends the White House Correspondents' Association annual dinner at the Washington Hilton hotel in Washington, D.C., on April 30, 2016. Pool—Getty Images

![Kirsten Salyer](https://static.time.com/v3/assets/bltea6093859af6183b/blt7b8ce94767752064/69885be7428a9ee3cccce48b/kirsten-salyer-time.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Kirsten Salyer](https://time.com/author/kirsten-salyer/)


![Kirsten Salyer](https://static.time.com/v3/assets/bltea6093859af6183b/blt7b8ce94767752064/69885be7428a9ee3cccce48b/kirsten-salyer-time.jpg?branch=production&width=96&quality=75&auto=webp)

## Kirsten Salyer


May 2, 2016 6:33 PM UTC

What will President Barack Obama do when he leaves office? If his sketch at Saturday night’s White House Correspondents Dinner was any indication, he could be a shoo-in for a job as a brand ambassador.

If he gets bored with golf, that is.

The “[Couch Commander](https://www.youtube.com/watch?v=QIJoAb1bUOc)” video was littered with references to companies and products. Vice President Joe Biden modeled his collection of **aviators**. Michelle Obama scolded her husband for using her **iPhone** for a disastrous **Snapchat** Obamacare PSA—and then she went to **SoulCycle**. Former House Speaker John Boehner offered some advice—”Stop sending me all these **LinkedIn** requests”—and reminisced on post-politician life: “Yesterday, I had a **beer** at 11:30 in the morning, and **McDonald’s** serves breakfast all day long.” He said he also “finally got the grand bargain on a sweet **Chevy** **Tahoe**,” before offering Obama a **cigarette**.

Obama has said he plans to stay in D.C. for [at least two years](http://www.politico.com/story/2016/03/president-obama-stay-in-washington-220200) after his term ends. Does he have what it takes to make a career change and dive into the Kardashian-filled world of [promoting brands online](http://jezebel.com/heres-how-much-celebrities-make-in-the-instagram-produc-1740632946)? Let’s evaluate: Name recognition? Check. Huge social network? Check. Four to eight years of self-marketing experience. Check.

He even seems to be laying the groundwork to enter into the fashion influencer space.

“I can just be me,” he said. “I can wear my mom jeans in peace.”

Heads up, Levi’s.


## Transcript

Traditionally presidents don't stick around after they're done and it's something that I've been brooding about a little bit. Take a look. The Obama's are staying in DC for two years after the President leaves office. He's about to go from Commander in Chief to coach commander. [ BLEEP ] Chuck Todd. What am I gonna do in D. C. for two years. [ SOUND ] Sail around the world, Mr. President. I can't golf every day, can I? Now, which do you like better? These? Or, these? Joe, they're the same. They capture different moods Joe, I need some focus here. [ INAUDIBLE ] I'm sorry, what is that? I said, Mr.

President, you have to be practical. Now look, you can drive again, you are going to need a license. You like sports, why don't you see if you can work for one of the teams around here. [ MUSIC ] Is this the Washington Wizards? I understand you are looking for some coaching help. Let's just say I coached my daughter's team a few times, hello? Hello? [ MUSIC ] 44. Finally, so I'm gonna be in DC for a while and I thought I'd take up driving again. What's the name? Barack Hussein Obama. Yikes. Well, since you don't have a driver's license, you're going to need a birth certificate. Really? Really.

[ SOUND ] It's real. Is it? It's real. But is it? Michelle left her phone. Let's see here. She's got Snapchat. Obamacare is great. And it's really working. Sign up now. Breaking news. Michelle Obama in hot water after posting this video earlier today. Obamacare is great and it's really working. Sign up now. [ APPLAUSE ] No? No. Do we get a lot of use at least? Honey, enough, enough. Why don't you just talk to somebody who's been through this? I got to go to Soul Cycle. She's right. I know who I need to talk to. Hey, it's Barack. Listen, can we get together? Now that is a great movie. Yeah. [ LAUGH ] [ APPLAUSE ] So, you got any advice for me?

So, now you want my advice? First, stop sending me all these LinkedIn requests. And second, here's the beauty of this whole thing. You've got all the time in the world to figure this out. You can just be you for awhile. If you know how to do that again. So I can just be me? [ MUSIC ] [ LAUGH ] And I can wear my mom jeans in peace. I hate these tight jeans. That's good. [ MUSIC ] Yesterday I had a beer at 11: 30 in the morning, and you know McDonald's now serves breakfast all day long. You know Michelle's gonna be at spin class so she'll never know. Right. Let it go. And it won't be long you'll be able to walk Right out of the Oval Office singing Zippity Doo Da, Zippity Day.

[ SOUND ] You got plenty of time to work on your tan. And you know what, I finally got the grand bargain on a sweet Chevy Tahoe. [ MUSIC ] Look here. Look here. Yeah, you want one? [ LAUGH ] Breaking news [ INAUDIBLE ] former president Barak Obama on his 347th round of golf for the year and it's totally great. And, Gloria, not a problem for anybody. I can't think of a reason to care, Wolf, and believe me I've tried. [ MUSIC ] [ APPLAUSE ] There you go.

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