--- title: How I Run My Business Like an Athlete description: "Athletes understand that all of those missed shots are part of the training necessary to create wins." canonical: https://time.com/4314030/pro-athlete-run-business/ author: Adrienne Dorison article:opinion: false article:content_tier: free article:published_time: 2016-05-06T12:00:01.000Z article:modified_time: 2026-04-13T09:02:22.632Z og:title: How Being an Athlete Helps Me Run My Business og:description: It's about effort, endurance and ultimately, triumph og:url: https://time.com/4314030/pro-athlete-run-business/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte6f8750e2bdf983c/6988916bab6d77f1a06a9808/pro-athlete-run-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5220 og:image:height: 2936 og:image:alt: 578633053 og:type: article twitter:card: summary_large_image twitter:title: How Being an Athlete Helps Me Run My Business twitter:description: It's about effort, endurance and ultimately, triumph twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte6f8750e2bdf983c/6988916bab6d77f1a06a9808/pro-athlete-run-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # How Being an Athlete Helps Me Run My Business > Sponsored content. 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It is a free newsletter available at time.com/newsletters. by [Adrienne Dorison](https://time.com/author/adrienne-dorison/) ## Adrienne Dorison May 6, 2016 12:00 PM UTC  Close up of trainers running through mossy terrain Close up of trainers running through mossy terrain Luca Sage / Getty Images by [Adrienne Dorison](https://time.com/author/adrienne-dorison/) ## Adrienne Dorison May 6, 2016 12:00 PM UTC I like to say I started a business by accident and grew it on purpose: I was feeling creatively suffocated in my corporate role, and that organically turned into a coaching and consulting business through which I work with online entrepreneurs to help them grow and scale their businesses strategically. The success of my business allowed me to pay off $45,000 in student-loan debt in six months, and I was able to quit my corporate day job, too. People often ask me how I grew my business so quickly. The answer is that my background as a triathlete has been one of my biggest advantages. As legendary college football Paul “Bear” Bryant said, “It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.” There were lots of days during my triathlon training when I didn’t necessarily feel like going for a long run or an 80-mile bike ride, but I knew that I did want the results that the training would provide. In my business, I also showed up daily to do the work, whether that was writing articles, being a guest on podcasts, creating content, building relationships or engaging on social media and building an audience. I made sure that even if I only had 20 minutes to spend on the business each day, I was doing it. While showing up every day is vital, you also have to look for opportunities to push yourself beyond your current boundaries. As an entrepreneur, I’ve spent thousands of dollars on courses, mentors, certifications and books. I see it as similar to hiring the best trainer, equipment or coach to get me to the next level, to push me to places I couldn’t go on my own and to improve my game. The final key to approaching business like an athlete is to look at failure as an inevitable—and even helpful—part of the process. **_Read more:_** [_How to Use Your Time as Wisely as Possible_](http://motto.time.com/4289025/time-wisely-tony-haile/) There are going to be tons of missed shots, slow races, injuries and lost games. Athletes understand that all of those missed shots are part of the training necessary to create wins—but only if you’re willing to learn from each experience. The same is true in business: You need to be able to learn from setbacks so that you can approach the next opportunity with even greater confidence. I’ve interviewed more than 100 entrepreneurs for my podcast, [The School of Self-Mastery](http://adriennedorison.com/category/podcast/), and every single one of them has said that their successes are a result of their failures. If you’re willing to reflect and learn from your missteps, they’ll ultimately help you get closer to your goals.’ _Adrienne Dorison is a_ [_business strategist_](http://www.adriennedorison.com/) _and_ [_podcast host_ ](http://adriennedorison.com/motto)_who teaches small business owners how to think bigger, grow faster and get more results._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4314030/pro-athlete-run-business/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4314030/pro-athlete-run-business/"},"headline":"How Being an Athlete Helps Me Run My Business","datePublished":"2016-05-06T12:00:01.000Z","dateModified":"2026-04-13T09:02:22.632Z","description":"It's about effort, endurance and ultimately, triumph","url":"https://time.com/4314030/pro-athlete-run-business/","keywords":["motto","entrepreneur","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte6f8750e2bdf983c/6988916bab6d77f1a06a9808/pro-athlete-run-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Adrienne Dorison","jobTitle":null,"url":"https://time.com/author/adrienne-dorison/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte6f8750e2bdf983c/6988916bab6d77f1a06a9808/pro-athlete-run-business.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"578633053","caption":"578633053","creditText":"Luca Sage / Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4314030/pro-athlete-run-business/","name":"How Being an Athlete Helps Me Run My Business"}}]}] ```