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# 'It's Gonna Be May:' There's No Escaping This Justin Timberlake Meme

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![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Updated: Dec 15, 2023 2:00 AM UTCPublished: Apr 29, 2016 2:30 PM UTC

![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Megan McCluskey](https://time.com/author/megan-mccluskey/)


![Megan McCluskey](https://static.time.com/v3/assets/bltea6093859af6183b/bltf85e445233dc41d2/698940894ee2620cd9313802/m_mccluskey.jpg?branch=production&width=96&quality=75&auto=webp)

## Megan McCluskey


Staff Writer

Updated: Dec 15, 2023 2:00 AM UTCPublished: Apr 29, 2016 2:30 PM UTC

It’s that time of the year again. The time when everyone on the Internet is confronted with a photo of [Justin Timberlake](http://time100.time.com/2013/04/18/time-100/slide/justin-timberlake/?iid=sr-link1) smiling and sporting his circa 2000 [ramen noodle hair](http://www.thegloss.com/2015/01/31/culture/justin-timberlake-birthday-nsync-hair-looks-like-ramen-noodles/). Of course, that picture also features a now-infamous caption: “[It’s gonna be May](http://time.com/3842186/justin-timberlake-nsync-its-gonna-be-may/?iid=sr-link1).”

> [](https://twitter.com/KimBhasin/status/593818656049627136)

For anyone who has somehow managed to avoid this meme since it [became popular in 2012](http://knowyourmeme.com/memes/its-gonna-be-may), the gag is a play off a moment in NSYNC’s hit “It’s Gonna Be Me” when J.T. sings the title lyric in a way that sounds like he’s announcing the start of a certain spring month.

**Read More:** [These 2 Members of NSYNC Are Back in the Recording Studio Together](http://time.com/4229726/nsync-joey-fatone-chris-kirkpatrick-reunion-recording-studio/)

While many have come to [loathe the joke](https://twitter.com/koreykuhl/status/593816712719372288?ref%5Fsrc=twsrc%5Etfw), the photo continues to go viral every April 30\. In fact, it has become so pervasive that even [President Barack Obama](http://time.com/84527/barack-obamas-facebook-page-joins-its-gonna-be-may-meme/) and Justin himself have gotten in on the action.

> [](https://twitter.com/jtimberlake/status/726100939518545922)

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