Coca-Cola is redesigning the cans and bottles for its different soda varieties and eliminating the most obvious differences between them in an effort to create a more unified brand, the company said Monday.
All varieties of the soda — including original Coca-Cola, Diet Coke, Coke Zero, and Coca-Cola Life — will now prominently feature the company’s signature red disc. The distinctive colors that have previously differentiated each variety will appear on the border, the company announced Monday.
The new cans will begin to be available in Mexico in May and will launch elsewhere later this year and in 2017, according to Coca-Cola.
Annual per capita consumption of soda in the U.S. fell to a 30-year low in 2015, and Diet Coke suffered a drop in sales volume during the same year. The branding change could be an effort to change that, as Coca-Cola CEO Muhtar Kent said on a recent conference call that the company aims to “better promote our great-tasting diet and light portfolio,” BuzzFeed reported.
Even with more similar packaging, the most devoted and particular consumers of Diet Coke will undoubtedly still be able to recognize the difference in taste.