April 8, 2016 2:42 PM EDT

Luxury car maker BMW will launch a car-sharing service in the United States this year, the company announced.

According to the Wall Street Journal, the service will be called ReachNow and will begin in Seattle later in 2016. Like BMW’s European car-sharing service, DriveNow, the BMW cars will be distributed throughout the city instead of at one pickup and drop-off location. It will cost 49 cents per minute to rent the cars after an initial $29 registration fee.

ReachNow is part of the company’s move to “[supplement] our classic business model with additional services that make life on the road easier for people in big cities,” Peter Schwarzenbauer, a member of BMW’s board, in a statement.


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Write to Tessa Berenson at tessa.berenson@time.com.

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