Contraceptive maker Trojan is among a handful of brands Amazon is adding to its Dash Button program, the retailer announced March 31. Charmin, Lysol, Vitamin Water and other brands are also getting Dash Buttons, Amazon says.
Dash Buttons offer Amazon Prime subscribers a way to easily stock up on often-used items. The Internet-connected buttons are meant to be placed in a customers’ home. Shoppers then tap the button when they’re low on a given good — the button automatically sends an order request to Amazon.
While Dash Buttons were first met with mockery, they’re turning out to be a clever way for Amazon to ensure shoppers stay loyal. Orders submitted via the buttons were up over 75% over the last three months, Amazon said in a statement.
- Volodymyr Zelensky and the Spirit of Ukraine: TIME's 2022 Person of the Year
- Mickey Guyton Is TIME's 2022 Breakthrough Artist of the Year
- The 10 Best Nonfiction Books of 2022
- Column: What Elon Musk Gets Wrong About Free Speech
- The Forgotten Story of One of the First U.S. Soldiers Killed Overseas After Pearl Harbor
- Why You're More Likely to Get Sick in the Winter, According to New Research
- Column: What the Protests Tell Us About China's Future
- 18 Last-Minute Gifts for Everyone on Your List