Amazon Trojan Dash Button
March 31, 2016 11:09 AM EDT

Contraceptive maker Trojan is among a handful of brands Amazon is adding to its Dash Button program, the retailer announced March 31. Charmin, Lysol, Vitamin Water and other brands are also getting Dash Buttons, Amazon says.

Dash Buttons offer Amazon Prime subscribers a way to easily stock up on often-used items. The Internet-connected buttons are meant to be placed in a customers’ home. Shoppers then tap the button when they’re low on a given good — the button automatically sends an order request to Amazon.

While Dash Buttons were first met with mockery, they’re turning out to be a clever way for Amazon to ensure shoppers stay loyal. Orders submitted via the buttons were up over 75% over the last three months, Amazon said in a statement.

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