--- title: See Negan for the First Time in New Walking Dead Trailer description: A new trailer for the season six finale of the show gives fans their first glimpse of the big bad guy. canonical: https://time.com/4272302/negan-walking-dead-trailer-season-finale/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-03-25T17:26:11.000Z article:modified_time: 2026-04-13T07:31:09.772Z article:section: Entertainment og:title: See Negan for the Very First Time in The Walking Dead's New Trailer og:description: "Hi, I'm Negan" og:url: https://time.com/4272302/negan-walking-dead-trailer-season-finale/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: See Negan for the Very First Time in The Walking Dead's New Trailer twitter:description: "Hi, I'm Negan" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # See Negan for the Very First Time in _The Walking Dead_'s New Trailer > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 25, 2016 5:26 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 25, 2016 5:26 PM UTC Although [_The Walking Dead_](http://time.com/4249612/johnny-depp-cameo-walking-dead/)has been teasing the [introduction of the villainous Negan](http://time.com/4106567/negan-walking-dead-jeffrey-dean-morgan/) for quite some time now, he has yet to make an appearance on the [AMC drama](http://time.com/4257707/walking-dead-permanent-attraction-universal-studios-hollywood/). But a new trailer for the season six finale of the show gives fans their first glimpse of the big bad guy and his infamous weapon of choice, “Lucille,” a barbwire-covered baseball bat. The promo for “Last Day on Earth” was released by Fox Netherlands and hints at the inevitable confrontation between the [Rick Grimes](http://time.com/4237163/norman-reedus-andrew-lincoln-walking-dead-prank-war/)\-led Alexandrians and Negan’s Saviors. At around the 19-second mark, viewers can see a shot of the character — who will be played by Jeffrey Dean Morgan — from the back. > [](https://twitter.com/PSYL0CKED/status/713349427164028928) **Read More:** [The Definitive Ranking of _The Walking Dead_‘s 20 Most Evil Villains](http://time.com/4194632/walking-dead-villains-ranking/) Robert Kirkman, the series’ executive producer, recently told [Entertainment Weekly](http://www.ew.com/article/2016/01/15/walking-dead-robert-kirkman-negan) that Negan will be the catalyst for a dark turn in the already brutal show: “Negan is kind of an atomic bomb that’s going to be dropped on the show, and the show will probably never be the same after that. So buckle up, I guess?” The next episode of _The Walking Dead_, “East,” will air on AMC on Sunday at 9 p.m. EST. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4272302/negan-walking-dead-trailer-season-finale/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4272302/negan-walking-dead-trailer-season-finale/"},"headline":"See Negan for the Very First Time in The Walking Dead's New Trailer","datePublished":"2016-03-25T17:26:11.000Z","dateModified":"2026-04-13T07:31:09.772Z","description":"\"Hi, I'm Negan\"","url":"https://time.com/4272302/negan-walking-dead-trailer-season-finale/","keywords":["Newsfeed","Television","The Walking Dead","TV"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4272302/negan-walking-dead-trailer-season-finale/","name":"See Negan for the Very First Time in The Walking Dead's New Trailer"}}]}] ```