March 24, 2016 3:42 PM EDT

Some say money can’t buy you love, but not Amazon. In a new ad produced by the company’s Japanese division, a baby likes playing with a stuffed lion, but not the family’s golden retriever, meaning the dog gets left out of playtime. Magically, a faux lion’s mane bought on Amazon Prime is all it takes for the newborn not to be scared of the giant canine. The tear-jerker of a spot has been going viral on Facebook just one day after National Puppy Day, known as the “cutest holiday of the year.”

Write to Olivia B. Waxman at

Read More From TIME

Related Stories