March 24, 2016 3:42 PM EDT

Some say money can’t buy you love, but not Amazon. In a new ad produced by the company’s Japanese division, a baby likes playing with a stuffed lion, but not the family’s golden retriever, meaning the dog gets left out of playtime. Magically, a faux lion’s mane bought on Amazon Prime is all it takes for the newborn not to be scared of the giant canine. The tear-jerker of a spot has been going viral on Facebook just one day after National Puppy Day, known as the “cutest holiday of the year.”

Write to Olivia B. Waxman at olivia.waxman@time.com.

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