--- --- # Try Not to Cry Watching Amazon's New Ad for Japan  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 7:42 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 24, 2016 7:42 PM UTC Some say money [can’t buy you love](http://www.thebeatles.com/song/cant-buy-me-love), but not Amazon. In a new ad produced by the company’s Japanese division, a baby likes playing with a stuffed lion, but not the family’s golden retriever, meaning the dog gets left out of playtime. Magically, a faux lion’s mane bought on Amazon Prime is all it takes for the newborn not to be scared of the giant canine. The tear-jerker of a spot has been going viral on Facebook just one day after [National Puppy Day](http://time.com/4269035/puppies-playing-national-puppy-day/), known as the “cutest holiday of the year.” Amazon Japan Ad for Prime With Baby, Golden Retriever Dog ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4271170/amazon-prime-japan-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4271170/amazon-prime-japan-ad/"},"headline":"Try Not to Cry Watching Amazon's New Ad for Japan","datePublished":"2016-03-24T19:42:49.000Z","dateModified":"2026-04-13T07:31:07.964Z","description":"This 30 second ad may produce 30 seconds of tears","url":"https://time.com/4271170/amazon-prime-japan-ad/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4271170/amazon-prime-japan-ad/","name":"Try Not to Cry Watching Amazon's New Ad for Japan"}}]}] ```