By Olivia B. Waxman
March 24, 2016

Pop star Justin Bieber has become the first artist to reach 10 billion views on the music video website Vevo.

Many of his videos boast nine-digit view counts, while certain songs have been streamed well over a billion times, from one of his first hits “Baby” to “Sorry” from his latest album Purpose.

In the last year, several popular recording artists have broken the Vevo record for the most views in 24 hours. Shortly after David Bowie died on Jan. 10 at 69, the rock star broke the Vevo record for most views in a day—a record previously held by Adele when she released “Hello,” Taylor Swift (“Bad Blood”) and Nicki Minaj (“Anaconda”).

 

Write to Olivia B. Waxman at olivia.waxman@time.com.

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