--- description: It could mean big changes in customer service. title: You Can Buy Cable TV Through Amazon Now image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8da552b392f69942/69888bfe2dce0192db9e84c8/comcast-amazon-online-partner.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Companies](/tag/companies/) ## Companies Update your preferences in [Account Settings](/account/preferences/) Close # You Can Buy Cable TV Through Amazon Now by [Robert Hackett / Fortune](/author/fortune/) ## Robert Hackett / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Mar 22, 2016 2:14 PM CUT  The Comcast Corp. logo is seen as Brian Roberts, chairman and chief executive officer of Comcast Corp., right, speaks during a news conference at the National Cable and Telecommunications Association (NCTA) Cable Show in Washington, D.C., U.S., on Tuesday, June 11, 2013. The Comcast Corp. logo is seen as Brian Roberts, chairman and chief executive officer of Comcast Corp., right, speaks during a news conference at the National Cable and Telecommunications Association (NCTA) Cable Show in Washington, D.C., U.S., on Tuesday, June 11, 2013.Andrew Harrer—Bloomberg/Getty Images by [Robert Hackett / Fortune](/author/fortune/) ## Robert Hackett / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Mar 22, 2016 2:14 PM CUT Comcast has struck a big online retail partnership. The media conglomerate has begun selling its Xfinity TV, phone, and Internet services through Amazon. Comcast’s service bundles are available through Amazon.com’s recently debuted [Amazon Cable Store](https://www.amazon.com/exec/obidos/tg/browse/-/13295274011 "undefined"), a web page whose existence was first reported on Sunday by the television news outlets [TV Predictions](http://www.tvpredictions.com/amazon031916.htm "undefined"). Comcast customers have long complained about the company’s [shoddy customer service](http://fortune.com/2014/11/12/comcast-ceo-embarrassed/ "undefined"). “We’re improving dramatically, but we can always do better,” [said](http://fortune.com/2015/11/03/comcast-ceo-brian-roberts-fortune/ "undefined") Brian Roberts, CEO of Comcast, at _Fortune’s_ Global Forum conference this year. Now the company is tapping Amazon’s expertise to make its online sales and support interactions smoother. “They helped us in our thinking about how to simplify the experience and just make it clean,” said Neil Smit, president of Comcast’s cable division, in an [interview with the _Wall Street Journal_](http://www.wsj.com/articles/comcast-to-sell-cable-internet-service-through-amazon-1458596971 "undefined")—for instance, by minimizing the number of clicks per transaction. “We’re partnering with a company that’s so good at the customer experience—I think that’s really what excites me.” The two companies struck the deal over the course of a year following a discussion Roberts and Smit had with Jeff Bezos, CEO of Amazon, the _Journal_ [reports](http://www.wsj.com/articles/comcast-to-sell-cable-internet-service-through-amazon-1458596971 "undefined"). The terms dictate that Amazon will take an undisclosed cut of each new subscriber sale, according to the _Journal,_ which cites an unnamed source familiar with the deal. For customers, the prices offered through the new sales channel and existing ones will remain the same, Comcast said. _This_ [_article_](http://fortune.com/2016/03/22/amazon-sells-comcast-tv-internet/ "undefined") _originally appeared on_ [_Fortune.com_](http://Fortune.com "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4267558/comcast-amazon-partnership/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4267558/comcast-amazon-partnership/"},"headline":"You Can Buy Cable TV Through Amazon Now","datePublished":"2016-03-22T14:14:33.000Z","dateModified":"2026-04-13T08:49:42.961Z","description":"Comcast is selling service on the site","url":"https://time.com/4267558/comcast-amazon-partnership/","keywords":["Companies","Tech","Amazon","Comcast","mergers"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8da552b392f69942/69888bfe2dce0192db9e84c8/comcast-amazon-online-partner.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Robert Hackett / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8da552b392f69942/69888bfe2dce0192db9e84c8/comcast-amazon-online-partner.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"National Cable and Telecommunications Association Cable Show","caption":"The Comcast Corp. logo is seen as Brian Roberts, chairman and chief executive officer of Comcast Corp., right, speaks during a news conference at the National Cable and Telecommunications Association (NCTA) Cable Show in Washington, D.C., U.S., on Tuesda","creditText":"Andrew Harrer—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4267558/comcast-amazon-partnership/","name":"You Can Buy Cable TV Through Amazon Now"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Tech Time: The Future of TV","description":"How will we be watching tv in a few years? And what will it look like? TIME Tech Editor Alex Fitzpatrick weighs in.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/s0cKIzc8/poster.jpg?width=720","uploadDate":"2016-02-03T18:10:47.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/s0cKIzc8.m3u8","embedUrl":"https://time.com/4267558/comcast-amazon-partnership/","duration":"PT2M22S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4267558/comcast-amazon-partnership/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```