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Apple cut the price of its smart Watch and unveiled a raft of new brands for the spring season.

The Apple Watch will start at $299, down about $50. The new bands for the device are made of woven nylon, sporty neoprene, and leather, all in multiple colors. The company also said it would sell a space-black version of its Milanese loop. The company did not immediately say when the bands would go on sale.

Prices for the new bands range from $49 to $149.

“About a third of Apple Watch users switch out bands on a regular basis,” Apple CEO Tim Cook said during the event.

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