Apple cut the price of its smart Watch and unveiled a raft of new brands for the spring season.
The Apple Watch will start at $299, down about $50. The new bands for the device are made of woven nylon, sporty neoprene, and leather, all in multiple colors. The company also said it would sell a space-black version of its Milanese loop. The company did not immediately say when the bands would go on sale.
Prices for the new bands range from $49 to $149.
“About a third of Apple Watch users switch out bands on a regular basis,” Apple CEO Tim Cook said during the event.
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This Is How Apple Teases All Its Huge Announcements
iTunes launch on Windows, October 2003
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iPod Nano, September 2005
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5th Generation iPod, October 2005
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iTunes 7 with movies, September 2006
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iPhone, January 2007
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iPod Touch, September 2007
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MacBook Air, January 2008
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App Store & iPhone 3G, June 2008
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2nd Generation iPod Touch, September 2008
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iPhone 3GS, June 2009
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3rd Generation iPod Touch, September 2009
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iPad, January 2010
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iPhone 4, June 2010
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4th Generation iPod Touch, September 2010
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MacBooks with unibody design, September 2010
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iPad 2, March 2011
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iPhone 5, September 2012
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iPad Mini, October 2012
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Apple Watch, March 2015
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