A Very Impatient Cookie Monster Stars in Apple’s Latest iPhone Ad

“Good things come to those who wait” is a proverb Cookie Monster never learned, apparently.

Everyone’s favorite big blue Sesame Street Muppet is the star of Apple’s latest iPhone ad. In the minute-long spot, the cookie-loving creature uses Siri to help him bake up a batch of his favorite treats. The process, however, takes a little too long for the hungry guy’s liking.

Watch the spot above.