--- description: The company is extending its promotions to lure customers back title: Chipotle Is Giving Away More Free Burritos image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3970ee5476a752a7/69888b4a0a4a225e239c8d8a/chipotle-burrito.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Food & Drink](/tag/food-drink/) ## Food & Drink Update your preferences in [Account Settings](/account/preferences/) Close # Chipotle Is Giving Away More Free Burritos  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Mar 16, 2016 7:11 PM CUT  A employee sprinkles cheese on a burrito at a Chipotle restaurant in Hollywood, on July 16, 2013. A employee sprinkles cheese on a burrito at a Chipotle restaurant in Hollywood, on July 16, 2013.Patrick T. Fallon—Bloomberg/Getty Images  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Mar 16, 2016 7:11 PM CUT Chipotle is extending its free food promotion to get customers back after the restaurant chain battled an E. Coli outbreak last year. “Free burritos—turns out it works. It brings people into the restaurants,” Chipotle CFO Jack Hartung told analysts on Wednesday at an industry conference, [Fortune reports](http://fortune.com/2016/03/16/chipotle-burritos-giveaway/ "undefined"). Chipotle is sending out 21 million coupons for free food—good until May 15—in the next few weeks via direct mail. (An estimated 6-10 million of them have [already been sent out](http://www.nytimes.com/aponline/2016/03/16/business/ap-us-chipotle-free-burritos.html "undefined"), according to the Associated Press.) Bloomberg estimates that giveaway could cost Chipotle [more than $60 million in sales](http://www.bloomberg.com/news/articles/2016-03-16/chipotle-s-free-burritos-may-cost-more-than-60-million-chart "undefined"). In February, the company tried to lure burritophiles back to its 2,000 locations with a free burrito coupon to those who texted the word [“raincheck”](http://time.com/money/4212424/chipotle-free-burrito-coupon-closure/ "undefined") to 888-222\. About 5.3 million people have downloaded coupons from the official Chipotle app since last month, though a little less than half had redeemed them. \[[_Fortune_](http://fortune.com/2016/03/16/chipotle-burritos-giveaway/ "undefined")/[_Money_](http://time.com/money/4212424/chipotle-free-burrito-coupon-closure/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4261720/chipotle-burritos-free/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4261720/chipotle-burritos-free/"},"headline":"Chipotle Is Giving Away More Free Burritos","datePublished":"2016-03-16T19:11:34.000Z","dateModified":"2026-02-22T15:58:01.856Z","description":"The company is extending its promotions to lure customers back","url":"https://time.com/4261720/chipotle-burritos-free/","keywords":["Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3970ee5476a752a7/69888b4a0a4a225e239c8d8a/chipotle-burrito.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3970ee5476a752a7/69888b4a0a4a225e239c8d8a/chipotle-burrito.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"A Chipotle Restaurant Ahead Of Earnings Data","caption":"A Chipotle Restaurant Ahead Of Earnings Data","creditText":"Patrick T. Fallon—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/food-drink/","name":"Food & Drink"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4261720/chipotle-burritos-free/","name":"Chipotle Is Giving Away More Free Burritos"}}]}] ```