By Olivia B. Waxman
March 15, 2016

The red balloon is so last century. Now a pink balloon is captivating hearts and minds — at least among three sloth bears at a zoo.

On March 8, Facebook user “Xaviera Simons” of Tilburg, a city in the Netherlands, shared a video of what appears to be three sloth bears that are really excited to play with a pink balloon tied to the ground in their enclosure. Some reports claim that the footage was shot at the Beekse Bergen Safari Park in Hilvarenbeek in the Netherlands.

 

Write to Olivia B. Waxman at olivia.waxman@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST