March 15, 2016 9:32 AM EDT

The red balloon is so last century. Now a pink balloon is captivating hearts and minds — at least among three sloth bears at a zoo.

On March 8, Facebook user “Xaviera Simons” of Tilburg, a city in the Netherlands, shared a video of what appears to be three sloth bears that are really excited to play with a pink balloon tied to the ground in their enclosure. Some reports claim that the footage was shot at the Beekse Bergen Safari Park in Hilvarenbeek in the Netherlands.


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