March 10, 2016 5:12 PM EST

All campaign events come with their share of merchandising, from skirts and bags embroidered with the GOP mascot to shorts sporting the colors of the American flag. This week, Republican front runner Donald Trump went one step further, showcasing steaks and bottles of wine bearing his name – all during a press conference in Jupiter, Florida.

TIME’s selection of the Surprising Political Photographs of the Week is published every Thursday.

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