Louis C.K. is starring in the new show Horace and Pete, but you wouldn’t know it if you’re not paying close attention. The comedian released the show, which also stars Steve Buscemi, Alan Alda and Edie Falco, on his own website and didn’t promote it.
“With Horace and Pete, I haven’t asked anybody to watch it,” C.K. said on Jimmy Kimmel Live! “I haven’t even told anybody it’s on the air. This is the first time I’ve told anybody out loud with my voice.”
C.K. explained that he doesn’t like promotion strategies adopted by other television programs that give away too much of the show before viewers actually have a chance to see it.
“I just want it to appear,” C.K said. “I just wanted it to suddenly appear.”
The show is set in a Brooklyn bar run by Buscemi and C.K. “Mostly it’s like Cheers,” said Kimmel, “if everyone there were depressed.”
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Justin Worland at justin.worland@time.com