--- title: 'Game of Thrones' Trailer Breaks HBO Record description: It was watched 30 million times in less than 24 hours canonical: https://time.com/4252701/game-of-thrones-trailer-break-hbo-record/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2016-03-09T17:48:40.000Z article:modified_time: 2026-02-22T15:45:09.642Z article:section: Entertainment og:title: 'Game of Thrones' Trailer Breaks HBO Record og:description: It was watched 30 million times in less than 24 hours og:url: https://time.com/4252701/game-of-thrones-trailer-break-hbo-record/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd4ebda1ad76da189/698880760b72e3075a6e86f1/game-of-thrones-jon-snow.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: game-of-thrones-jon-snow og:type: article twitter:card: summary_large_image twitter:title: 'Game of Thrones' Trailer Breaks HBO Record twitter:description: It was watched 30 million times in less than 24 hours twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd4ebda1ad76da189/698880760b72e3075a6e86f1/game-of-thrones-jon-snow.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # _Game of Thrones_ Trailer Breaks HBO Record by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley Mar 9, 2016 5:48 PM CUT  Kit Harington as Jon Snow in "Game of Thrones." Kit Harington as Jon Snow in "Game of Thrones."HBO by [Sarah Begley](/author/sarah-begley/) ## Sarah Begley Mar 9, 2016 5:48 PM CUT The action-packed trailer for _Game of Thrones_‘ sixth season [broke records for HBO](http://www.ew.com/article/2016/03/09/game-thrones-trailer-record "undefined") after it was [released on Tuesday](http://time.com/4251517/game-of-thrones-season-6-trailer/ "undefined"), garnering 30 million views in less than 24 hours. HBO confirmed to _Entertainment Weekly_ that this was the biggest trailer release in the network’s history, surpassing the season five trailer’s record of 27 million views. The figure represented combined views on YouTube and the show’s Facebook page. **MORE**: [_We Analyzed Every Second of the New Game of Thrones Season 6 Trailer_](http://time.com/4251540/game-of-thrones-season-6-trailer-analysis-breakdown/ "undefined") The high engagement with the [trailer](http://time.com/4251540/game-of-thrones-season-6-trailer-analysis-breakdown/ "undefined"), combined with rampant speculation about the fate of Jon Snow, may mean higher than average ratings for the series this spring. _Game of Thrones_ returns to HBO on April 24. \[[_EW_](http://www.ew.com/article/2016/03/09/game-thrones-trailer-record "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4252701/game-of-thrones-trailer-break-hbo-record/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4252701/game-of-thrones-trailer-break-hbo-record/"},"headline":"Game of Thrones Trailer Breaks HBO Record","datePublished":"2016-03-09T17:48:40.000Z","dateModified":"2026-02-22T15:45:09.642Z","description":"It was watched 30 million times in less than 24 hours","url":"https://time.com/4252701/game-of-thrones-trailer-break-hbo-record/","keywords":["Television"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd4ebda1ad76da189/698880760b72e3075a6e86f1/game-of-thrones-jon-snow.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd4ebda1ad76da189/698880760b72e3075a6e86f1/game-of-thrones-jon-snow.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"game-of-thrones-jon-snow","caption":"Kit Harington as Jon Snow in \"Game of Thrones.\"","creditText":"HBO","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4252701/game-of-thrones-trailer-break-hbo-record/","name":"Game of Thrones Trailer Breaks HBO Record"}}]}] ```