--- title: Michael Phelps Trains for Last Olympics in Under Armour Ad description: Michael Phelps, who has stated that he will retire after the 2016 Rio Games, has begun his farewell tour with a poignant Under Armour ad. canonical: https://time.com/4251304/michael-phelps-under-armour-ad/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2016-03-08T19:56:23.000Z article:modified_time: 2026-04-13T07:30:47.970Z og:title: Watch Michael Phelps Train for His Last Olympics in Inspiring New Under Armour Ad og:description: "It's what you do in the dark that puts you in the light" og:url: https://time.com/4251304/michael-phelps-under-armour-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch Michael Phelps Train for His Last Olympics in Inspiring New Under Armour Ad twitter:description: "It's what you do in the dark that puts you in the light" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch Michael Phelps Train for His Last Olympics in Inspiring New Under Armour Ad > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 8, 2016 7:56 PM UTC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 8, 2016 7:56 PM UTC Michael Phelps, who has [stated that he will retire](http://bleacherreport.com/articles/2595241-michael-phelps-comments-on-retirement-rio-2016-summer-olympics) after the [2016 Rio Games](http://time.com/3824251/michael-phelps-summer-olympics-rio/), has begun his farewell tour with a poignant Under Armour ad showcasing the 30-year-old’s brutal training regimen for what will be his last Olympics. The 90-second spot features the [22-time medalist](http://time.com/3986956/michael-phelps-duis-swimming-rio-olympics/) swimming, lifting weights, carbo-loading and even undergoing [cupping therapy](https://en.wikipedia.org/wiki/Cupping%5Ftherapy) as “The Last Goodbye” by the Kills plays in the background. As the ad fades out, the slogan, “It’s what you do in the dark that puts you in the light,” flashes on screen. Phelps also shared a video of himself and his fiancée, Nicole Johnson, both being brought to tears the first time they were shown the commercial at Under Armour’s Baltimore headquarters just before Christmas. “That’s insane,” Phelps says in the clip. The ad is part of Under Armour’s ongoing “Rule Yourself” campaign that has featured other big names such [Tom Brady](http://time.com/4031304/tom-brady-under-armour-ad/), Steph Curry and Misty Copeland. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4251304/michael-phelps-under-armour-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4251304/michael-phelps-under-armour-ad/"},"headline":"Watch Michael Phelps Train for His Last Olympics in Inspiring New Under Armour Ad","datePublished":"2016-03-08T19:56:23.000Z","dateModified":"2026-04-13T07:30:47.970Z","description":"\"It's what you do in the dark that puts you in the light\"","url":"https://time.com/4251304/michael-phelps-under-armour-ad/","keywords":["Newsfeed","olympics","commercials","Under Armour","Ads","swimming","Michael Phelps","Summer Olympics","2016 Rio de Janeiro Olympics","Sports"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4251304/michael-phelps-under-armour-ad/","name":"Watch Michael Phelps Train for His Last Olympics in Inspiring New Under Armour Ad"}}]}] ```