--- title: Johanna Basford Just Released Some Art from Her Next Book description: The Scottish illustrator has dominated the genre canonical: https://time.com/4243549/johanna-basford-magical-jungle-coloring-book/ author: Sarah Begley article:opinion: true article:content_tier: free article:published_time: 2016-03-01T20:32:20.000Z article:modified_time: 2026-02-22T15:31:04.624Z article:section: Ideas og:title: Johanna Basford Just Released Some Art from Her Next Coloring Book og:description: The Scottish illustrator has dominated the genre og:url: https://time.com/4243549/johanna-basford-magical-jungle-coloring-book/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6eec64c60e66686a/69887fc48e0601ad60464d99/magical-jungle-hires-cover-art.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Magical Jungle.hires cover art og:type: article twitter:card: summary_large_image twitter:title: Johanna Basford Just Released Some Art from Her Next Coloring Book twitter:description: The Scottish illustrator has dominated the genre twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6eec64c60e66686a/69887fc48e0601ad60464d99/magical-jungle-hires-cover-art.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Johanna Basford Just Released Some Art from Her Next Coloring Book > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Inside TIME: Reference Facts and FAQ ### Definition Inside TIME is one of seven email newsletters published by TIME, the news organization founded in 1923. A closer look at TIME's latest cover and our most compelling stories. Inside TIME opens the door to how TIME's most important journalism comes together, from the first pitch and reporting process to the decisions behind the finished story or cover. Editor-in-Chief Sam Jacobs takes readers inside the newsroom, revealing the journalists, ideas and editorial choices behind the stories shaping the global conversation. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=3cba3798-2357-43b3-9cb2-bda9360b1b08&cr=time-nl-inside-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Wednesday and Saturday (2x per week) | TIME, August 2026 | | Written by | Sam Jacobs, Editor-in-Chief | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership Globally minded knowledge seekers. Readers who turn to journalism to understand the world, with meaningful concentrations among educators, students, media professionals, civic institutions and knowledge workers. ### TIME Inside TIME: key statements * Inside TIME is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * Inside TIME is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=3cba3798-2357-43b3-9cb2-bda9360b1b08&cr=time-nl-inside-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-inside-2026q3/subscribe?i=3cba3798-2357-43b3-9cb2-bda9360b1b08&cr=time-nl-inside-2026q3-v1). ### FAQ #### What is Inside TIME? Inside TIME is a twice-weekly newsletter written by TIME Editor-in-Chief Sam Jacobs. It explains how TIME's journalism is made, from the first pitch through the editorial decisions behind a finished story or cover. #### How can I read about how TIME chooses its covers? Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Mar 1, 2016 8:32 PM UTC  Penguin Books by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Mar 1, 2016 8:32 PM UTC Fans of adult coloring books can’t get enough of Johanna Basford: Since she published her first volume in 2013, her books have sold more than 16 million copies worldwide. So they’ll be excited to see her [next offering](https://www.facebook.com/johanna.basford/photos/a.153515081364554.29730.143404702375592/992038484178872/?type=3&theater), _Magical Jungle_, bringing more of her signature botanical designs—this time in a tropical setting. While coloring books for adults have been around for a while, the success of Basford’s previous three books, _Secret Garden, Enchanted Forest_ and _Lost Ocean_, have shepherded in a new age of popularity for the genre. Everyone from established publishing houses to brand new startups have jumped on board the trend, a fact that Basford does not resent. “What better signs are there that you’re doing something right than to see the category blossom?” she said in a recent interview with TIME. “Essentially, the more books are on the market, the more people are putting down their iPads and their iPhones and they’re taking out a pen and a pencil and doing some coloring. So I think it’s a really positive thing.” _Magical Jungle_ will arrive on Aug. 9, and a fifth book, _Johanna’s Christmas_, is due later in the year. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4243549/johanna-basford-magical-jungle-coloring-book/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4243549/johanna-basford-magical-jungle-coloring-book/"},"headline":"Johanna Basford Just Released Some Art from Her Next Coloring Book","datePublished":"2016-03-01T20:32:20.000Z","dateModified":"2026-02-22T15:31:04.624Z","description":"The Scottish illustrator has dominated the genre","url":"https://time.com/4243549/johanna-basford-magical-jungle-coloring-book/","keywords":["Books"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6eec64c60e66686a/69887fc48e0601ad60464d99/magical-jungle-hires-cover-art.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6eec64c60e66686a/69887fc48e0601ad60464d99/magical-jungle-hires-cover-art.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Magical Jungle.hires cover art","caption":"Magical Jungle: An Inky Expedition and Coloring Book","creditText":"Penguin Books","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/books/","name":"Books"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4243549/johanna-basford-magical-jungle-coloring-book/","name":"Johanna Basford Just Released Some Art from Her Next Coloring Book"}}]}] ```