--- title: Tootsie Roll Anniversary: History, Origins, Invented, Name description: Tootsie Roll Industries celebrates the 120th anniversary of Tootsie Rolls in 2016. But scholars disagree about when the candy was invented. canonical: https://time.com/4230820/tootsie-roll-history-origins-name-120th-anniversary/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2016-02-23T12:00:33.000Z article:modified_time: 2026-08-04T08:02:56.012Z og:title: How Tootsie Rolls Got Their Name og:description: Celebrate the candy's 120th anniversary og:url: https://time.com/4230820/tootsie-roll-history-origins-name-120th-anniversary/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt337c12eccdf9a63d/69887e57f887dc6181e94b43/tootsie-roll-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2448 og:image:height: 1377 og:image:alt: tootsie-roll-2 og:type: article twitter:card: summary_large_image twitter:title: How Tootsie Rolls Got Their Name twitter:description: Celebrate the candy's 120th anniversary twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt337c12eccdf9a63d/69887e57f887dc6181e94b43/tootsie-roll-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # How Tootsie Rolls Got Their Name > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Mars Recalls Chocolate Bars After Pieces of Plastic Found [Watch (HLS stream): Mars Recalls Chocolate Bars After Pieces of Plastic Found](https://cdn.jwplayer.com/manifests/vsi2c56d.m3u8) (0:48)  _Published 2016-02-23. The American chocolate company Mars is recalling Snickers and Mars candy bars — and a few other products — saying it found a piece of plastic in a candy bar from its German unit._  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 23, 2016 12:00 PM UTC  Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Feb 23, 2016 12:00 PM UTC Before Tootsie Roll Industries started making [64 million miniature chewy chocolates](http://www.tootsie.com/faqs) a day, inventor “Leo Hirshfield” sold the hand-wrapped candies at a small Brooklyn store starting Feb. 23\. 1896, according to the manufacturer’s website. The Austrian immigrant didn’t have to look far for inspiration on the treat’s name: his 5-year-old daughter Clara was often called “Tootsie.”After [distribution started](http://tootsie.com/interactive-timeline/) with a horse and buggy, the [Candy Hall of Fame](http://candyhalloffame.org/CHoF/inductees/2007/leo-hirshfield.shtml) says the confectioner (a 2007 inductee) “decided to grow by merging with another local candy manufacturer, Stern & Staalberg,” which went public in 1922 and became known as the Sweets Company of America. But some scholars say the details of that story may have been fudged, arguing the candy came on the scene a decade later — and that his name should be spelled “Hirschfeld” not “Hirshfield.” Samira Kawash, Professor Emerita at Rutgers University, [wrote on her blog](http://candyprofessor.com/2010/02/03/tootsie-roll-mystery/) “Candy Professor” that the confectioner had been working for Stern & Staalberg all along and had moved to Manhattan to work there in the early 1890s, citing a 1913 _Pittsburgh Press_ interview. A “Leo Hirschfeld” applied for a patent on the unique texture of Tootsie Rolls in 1907 and was awarded one in 1908, and a year later, Stern & Staalberg’s marketing and advertising push for Tootsie Rolls began. So Kawash concludes: “All the patents, trade-marks, and advertising put Tootsie Rolls in motion between 1907 and 1909\. As far as I can gather from the evidence, the invention of Tootsie Rolls in 1896 in Hirschfeld’s little Brooklyn candy store is a myth.” Moreover, Tootsie was also the name of the child spokesperson for a gelatin candy that Stern & Staalberg patented, so Kawash believes that the Tootsie Roll may have been “christened” in Clara’s honor, “but first, she did her time as the child spokes-model for fruity gelatin.” So the candy’s origins may be just as mysterious as the [number of licks](https://www.youtube.com/watch?v=LZ0epRjfGLw) it takes to get to the [center of a Tootsie pop](http://time.com/3702741/tootsie-pop-science/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4230820/tootsie-roll-history-origins-name-120th-anniversary/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4230820/tootsie-roll-history-origins-name-120th-anniversary/"},"headline":"How Tootsie Rolls Got Their Name","datePublished":"2016-02-23T12:00:33.000Z","dateModified":"2026-08-04T08:02:56.012Z","description":"Celebrate the candy's 120th anniversary","url":"https://time.com/4230820/tootsie-roll-history-origins-name-120th-anniversary/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt337c12eccdf9a63d/69887e57f887dc6181e94b43/tootsie-roll-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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