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title: Google’s Translation of Adele’s ‘Hello’ Is Gloriously Weird
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# Google's Translation of Adele's 'Hello' Is Gloriously Weird

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Feb 19, 2016 5:06 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Feb 19, 2016 5:06 PM UTC

If you have a lot of free time on your hands, you may have wondered what would happen if you ran the lyrics of Adele’s “Hello” through several rounds of Google Translate. Luckily for us, [Malinda Kathleen Reese](https://www.youtube.com/channel/UCP2-S6-M9ZvlY8t7cRn4O6A) had the same thought and has released a music video with all the black-and-white drama of [Adele](http://time.com/4188977/adele-hello-parody-snow-days/)‘s original video but now with mildly altered lyrics courtesy of Google Translate.

Reese’s take on the song had us from the first “hail to me.” With Google’s help, the song takes on new life and now it’s like hearing the song for the first time, like back when “we were junior and complimentary.”

Want more? Check out Reese’s cover of “[Let It Go”](https://www.youtube.com/watch?v=2bVAoVlFYf0) or as Google Translate calls it “Give Up.”

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