--- description: It’s certainly better than the alternative of letting it hold women back title: ‘Let’s All Make a Conscious Choice to Rise Above Gender Bias’ image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9ed2a6342ed5f055/69887e3d428a9e55a1cd174f/gender-bias.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [motto](/tag/motto/) ## motto Update your preferences in [Account Settings](/account/preferences/) Close # ‘Let’s All Make a Conscious Choice to Rise Above Gender Bias’ by [Jody Greenstone Miller](/author/jody-greenstone-miller/) and [Amelia Miller](/author/amelia-miller/) Feb 19, 2016 5:00 PM CUT  by [Jody Greenstone Miller](/author/jody-greenstone-miller/) and [Amelia Miller](/author/amelia-miller/) Feb 19, 2016 5:00 PM CUT Every few years, there’s a new crop of theories that purport to explain why women aren’t as professionally successful as men. In the ’70s, it was psychologist (and Radcliffe College dean) Matina Horner and the [“fear of success,”](http://oasis.lib.harvard.edu/oasis/deliver/~sch01195 "undefined") which held that women stopped themselves from advancing because they were worried they would be viewed as unfeminine. More recently, [Sheryl Sandberg](http://leanin.org/book/ "undefined") took us to task us for not “leaning in,” and [Katty Kay and Claire Shipman](http://theconfidencecode.com/ "undefined") told us we have a confidence gap. If these perceived shortcomings of women aren’t worrisome enough, a seemingly endless stream of studies—that seem to always climb to the top of the most-read and most-emailed lists—claims that we also face unconscious bias everywhere. People [don’t like women’s voices](http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0051216 "undefined"), [don’t think we’re creative](http://pss.sagepub.com/content/early/2015/09/17/0956797615598739.abstract "undefined") and even [view women as less competent than men with identical credentials](http://www.pnas.org/content/109/41/16474.abstract "undefined"). So even if we’re aiming high and leaning in, we’re apparently still doomed. What are we to do? In a world where experts insist that [unconscious gender bias](http://motto.time.com/4199143/catherine-hardwicke-media/ "undefined") is pervasive, of course we should strive to make ourselves and our colleagues aware of these tendencies and take steps to correct them where we can. But until bias goes away (which will take time), you have two choices: You can resign yourself to the fact that bias will be a big obstacle to your success, or you can look more critically at bias and decide that whatever sentiment is out there, you will rise in spite of it. **_Read more:_** [_So You’re Making Less Than a Man—Now What?_](http://motto.time.com/4202330/making-less-money/?iid=sr-link3 "undefined") We prefer the second choice. The fact is that there _are_ many successful women. Not as many as there should be, but enough that, whatever bias there is, it is not insurmountable. So instead of spending so much time uncovering unconscious biases that are hard to cure, let’s all promise to spend more time focusing on the conscious decisions we can make to get more women to the top. Maybe we need a workplace version of the Serenity Prayer: Grant me the serenity to not get discouraged by biases I cannot change immediately, the courage to go after what I want in spite of bias and the wisdom to ignore the naysayers. _Jody Greenstone Miller is the co-founder and CEO of the Business Talent Group. Her daughter, Amelia G. 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