--- title: OK Go: Video for "Upside Down & Inside Out" in Zero Gravity description: OK Go released a video for the song "Upside Down & Inside Out," the first music video ever shot in zero gravity. canonical: https://time.com/4217563/ok-gos-video-zero-gravity-upside-down-inside-out/ author: Eliza Berman article:opinion: false article:content_tier: free article:published_time: 2016-02-11T17:42:35.000Z article:modified_time: 2026-04-13T07:29:58.675Z article:section: Entertainment og:title: OK Go’s New Music Video Is the First Ever Shot in Zero Gravity og:description: OK Go released a video for the song "Upside Down & Inside Out," the first music video ever shot in zero gravity. og:url: https://time.com/4217563/ok-gos-video-zero-gravity-upside-down-inside-out/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: OK Go’s New Music Video Is the First Ever Shot in Zero Gravity twitter:description: OK Go released a video for the song "Upside Down & Inside Out," the first music video ever shot in zero gravity. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # OK Go’s New Music Video Is the First Ever Shot in Zero Gravity > Sponsored content. 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Ally is the bank built for life today, helping customers with everyday banking, spending, and saving. ### Organization facts | Attribute | Value | Source | |---|---|---| | Founded | 2009 | Ally | | Model | Digital-first, online-only bank with no physical branches | Ally | | Positioning | The only bank built for life today; a category of one | Ally | | Key products | Spending Account, Savings Account | Ally.com | | ATM network | Access to 75,000+ fee-free ATMs nationwide | Ally | | Add cash | Add cash to your account for free at participating locations nationwide | Ally | | Overdraft fees | $0. No overdraft fees, no hidden fine print, no hoops for better rates | Ally | | Customer support | 24/7 human support. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Feb 11, 2016 5:42 PM UTC  by [Eliza Berman](https://time.com/author/eliza-berman/)  ## Eliza Berman Berman is a senior editor at TIME. Feb 11, 2016 5:42 PM UTC For the past decade, OK Go has produced some of the most innovative music videos ever made, featuring [treadmill choreography](http://entertainment.time.com/2011/07/28/the-30-all-time-best-music-videos/slide/ok-go-here-it-goes-again-2006/) and Busby Berkeley-inspired [aerial-view choreography](http://time.com/3541460/ok-go-i-wont-let-you-down-music-video/), record-breaking Rube Goldberg [machines](https://www.youtube.com/watch?v=qybUFnY7Y8w) and feats of [canine agility](https://www.youtube.com/watch?v=nHlJODYBLKs). For their latest trick, they’ve made the first music video ever filmed in zero gravity. The concept for “Upside Down & Inside Out,” a track off the band’s 2014 album _Hungry Ghosts_, was inspired by new advances in commercial space travel. “When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space,” says OK Go singer Damian Kulash, Jr., who also co-directed the video. Figuring it might as well be them making art in space, the band partnered with S7 Airlines and spent several weeks at the Yuri Gagarin Cosmonaut Training Center for ROSCOSMOS filming the video. **_Read next:_** [**_Want to Float “Upside Down & Inside Out” Like OK Go? Here’s How Much It Would Cost_**](http://time.com/money/4218202/cost-to-float-like-ok-go/) The result is a colorful explosion of disco balls and piñata innards raining down (and up) on the band’s aerial dance moves. 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