--- title: Hillary Clinton Recruits Eric Holder for New Campaign Ad description: Clinton enlisted former Attorney General Holder for her first campaign add in South Carolina, a state with a large black population. canonical: https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/ author: Daniel White article:opinion: false article:content_tier: free article:published_time: 2016-02-02T22:03:16.000Z article:modified_time: 2026-02-22T14:42:00.166Z article:section: Politics og:title: Hillary Clinton Recruits Eric Holder for New Campaign Ad og:description: Airing in South Carolina. og:url: https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: US-POLITICS-HOLDER og:type: article twitter:card: summary_large_image twitter:title: Hillary Clinton Recruits Eric Holder for New Campaign Ad twitter:description: Airing in South Carolina. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Recruits Eric Holder for New Campaign Ad by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Feb 2, 2016 10:03 PM UTC  Attorney General Eric Holder walks from Air Force One after arriving with US President Barack Obama at Andrews Air Force Base in Maryland, March 6, 2015. Attorney General Eric Holder walks from Air Force One after arriving with US President Barack Obama at Andrews Air Force Base in Maryland, March 6, 2015.Saul Loeb—AFP/Getty Images by [Daniel White](https://time.com/author/daniel-white/) ## Daniel White Feb 2, 2016 10:03 PM UTC [Hillary Clinton](http://time.com/4204673/iowa-caucus-results-hillary-clinton-wins/) enlisted former Attorney General Eric Holder for her first campaign ad in South Carolina, an early-voting state with a significant African-American population. Holder, who served as deputy attorney general under President Bill Clinton and in the Obama Cabinet alongside Hillary Clinton from 2009 to 2013, touts his long relationship with her in the ad, titled “25 Years.” Holder endorses Clinton’s stance on [tightening gun laws and increasing police accountability](http://time.com/4093828/hillary-clinton-criminal-justice-reform/) and says that she has “fought her whole life for children, to protect civil rights, voting rights.” The ad follows a [January announcement](http://time.com/4178635/hillary-clinton-attorney-general-eric-holder-election/) that Holder, the nation’s first black attorney general, would campaign for Clinton in South Carolina, where more than 25% of the population is African-American. An endorsement from Holder [could be as close](http://time.com/3430590/eric-holder-resign-congress/) to an endorsement from President Obama as Clinton would be likely to get on the campaign trail. The ad is set to roll out in South Carolina, where Clinton may be looking to shore up votes after a [narrow victory](http://time.com/4204673/iowa-caucus-results-hillary-clinton-wins/) in the Iowa Caucus. Clinton is more than 30 points ahead of opponent Bernie Sanders in [a polling average](http://www.realclearpolitics.com/epolls/2016/president/sc/south%5Fcarolina%5Fdemocratic%5Fpresidential%5Fprimary-4167.html) compiled by RealClearPolitics. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/"},"headline":"Hillary Clinton Recruits Eric Holder for New Campaign Ad","datePublished":"2016-02-02T22:03:16.000Z","dateModified":"2026-02-22T14:42:00.166Z","description":"Holder could help Clinton win the black vote in S.C.","url":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","keywords":["Hillary Clinton","2016 Election topic","Eric Holder","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Daniel White","jobTitle":null,"url":"https://time.com/author/daniel-white/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3de63577a3bdacd2/698859c4524fc00153df36f2/eric-holder.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"US-POLITICS-HOLDER","caption":"US-POLITICS-HOLDER","creditText":"Saul Loeb—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4205057/hillary-clinton-eric-holder-campaign-ad/","name":"Hillary Clinton Recruits Eric Holder for New Campaign Ad"}}]}] ```