--- title: Hillary Clinton Ad Shows Focus on Children Through the Years description: The late Jan. ad shows the candidate has been consistent on the issue canonical: https://time.com/4202841/this-hillary-clinton-ad-was-40-years-in-the-making/ author: Maya Rhodan article:opinion: false article:content_tier: free article:published_time: 2016-02-01T19:14:33.000Z article:modified_time: 2026-02-22T14:39:07.493Z article:section: Politics og:title: This Hillary Clinton Ad Was 40 Years in the Making og:description: Clips from her nearly every stage of her political career. og:url: https://time.com/4202841/this-hillary-clinton-ad-was-40-years-in-the-making/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e9595d93a66cd7f/69887ba50b72e3fd036e7ece/506641796.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 506641796 og:type: article twitter:card: summary_large_image twitter:title: This Hillary Clinton Ad Was 40 Years in the Making twitter:description: Clips from her nearly every stage of her political career. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4e9595d93a66cd7f/69887ba50b72e3fd036e7ece/506641796.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Hillary Clinton Ad Was 40 Years in the Making by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Feb 1, 2016 7:14 PM UTC  Democratic presidential candidate Hillary Clinton reads a card given to her by a young girl after a campaign event at Buford Garner Elementary School on January 24, 2016 in North Liberty, IA. Brendan Hoffman—2016 Getty Images Democratic presidential candidate Hillary Clinton reads a card given to her by a young girl after a campaign event at Buford Garner Elementary School on January 24, 2016 in North Liberty, IA. Brendan Hoffman—2016 Getty ImagesBrendan Hoffman—2016 Getty Images by [Maya Rhodan](https://time.com/author/maya-rhodan/) ## Maya Rhodan Feb 1, 2016 7:14 PM UTC Democratic presidential candidate Hillary Clinton is seeking to turn her long career in politics to her advantage in her fight with Vermont Sen. Bernie Sanders. A new ad uses video footage of Clinton from her days as First Lady of Arkansas to her campaign launch talking about children’s issues. Watching the ad, aptly titled “Children,” is like turning the pages of a flip book of Clinton through the ages. A grainy opening shot shows a bespectacled, much younger Clinton telling an off-screen questioner that an area she has particular interest in is children. From there, Clinton ages—her voice, wardrobe, and hair all change—but the message stays the same. Clips from a bevy of speeches are strung together, gradually building up to the ad’s main point: “I’ve spent my life fighting for children, families, and our country,” Clinton is seen saying at the launch of her 2016 presidential campaign. ” And I’m not stopping now.” The ad agency that created the ad tweeted that it was “nearly 40 years in the making.” > [](https://twitter.com/droga5/status/694218520343764992) **Read more**: [_Inside the Clinton Plan to Beat Bernie Sanders on Caucus Night_ ](http://time.com/4201806/hillary-clinton-martin-omalley-bernie-sanders-iowa/) Hillary Clinton Ad Shows Focus on Children Through the Years ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4202841/this-hillary-clinton-ad-was-40-years-in-the-making/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4202841/this-hillary-clinton-ad-was-40-years-in-the-making/"},"headline":"This Hillary Clinton Ad Was 40 Years in the Making","datePublished":"2016-02-01T19:14:33.000Z","dateModified":"2026-02-22T14:39:07.493Z","description":"The late Jan. ad shows the candidate has been consistent on the issue","url":"https://time.com/4202841/this-hillary-clinton-ad-was-40-years-in-the-making/","keywords":["Hillary Clinton","2016 Election topic","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e9595d93a66cd7f/69887ba50b72e3fd036e7ece/506641796.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Maya Rhodan","jobTitle":null,"url":"https://time.com/author/maya-rhodan/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4e9595d93a66cd7f/69887ba50b72e3fd036e7ece/506641796.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"506641796","caption":"NORTH LIBERTY, IOWA - JANUARY 24: Democratic presidential candidate Hillary Clinton reads a card given to her by a young girl after a campaign event at Buford Garner Elementary School on January 24, 2016 in North Liberty, IA. 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