On Friday, Coldplay debuted the music video for “Hymn For the Weekend,” a single from its recent (and last) album A Head Full of Dreams. The India-themed video is visually stunning as the song is moderately indiscernible from many the group’s recent singles, save for a contribution from Beyoncé, who apparently recorded her part in all of five minutes. Though the video plays like the visual outcome of a word association game (“name everything you can think of that has to do with India and we’ll put it in”)—and begs a question about the line between cultural appreciation and appropriation—the result is undeniably lush and colorful. There’s Holi, peacocks, fire-breathing, Bollywood, masked folk dancers and marigolds galore.
Bey—who, it bears mentioning, is not the first diva to appear in a Coldplay video decked out in another culture’s garb—is nonetheless radiant in henna, flower crown and gilded dress. As Chris Martin croons, “I’m feeling drunk and high,” it’s clear that only she can be the reason. Both she and Coldplay will perform at the Superbowl 50 Halftime Show on Feb. 7, so viewers can expect performance of the song. Who’s ready for Left Peacock?
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