About half of all Amazon’s American customers now subscribe to the online giant’s annual Prime service, with 14 million new members joining in 2015, according to new estimates from Consumer Intelligence Research Partners.
The new estimate pegs the total number of U.S. Amazon customers who subscribe to Prime at 54 million. And those members tend to shell out more money on the site, spending an average of about $1,100 every year – nearly double the purchases of non-Prime members.
CIRP based its analysis on surveys from 500 U.S. purchasers who bought something on Amazon.com during the holiday season, between October and December of last year.
Prime…
Read the rest of the story from our partners at NBC News
More Must-Read Stories From TIME
- Meet TIME’s Newest Class of Next Generation Leaders
- After Visiting Both Ends of the Earth, I Realized How Much Trouble We’re In
- Google Is Making It Easier to Remove Personal Info From Search
- Oil Companies Posted Huge Profits. Here’s Where The Cash Will Go (Hint: Not Climate)
- Column: We Asked Hundreds of Americans About Abortion. Their Feelings Were Complicated
- A Short History of the Rise, Fall, and Rise Again of the Marcos Family
- Long-Lasting Birth Control Is Already Hard to Get. Advocates Worry It May Only Get Worse
- Who Should Be on the 2022 TIME100? Vote Now
Read More From TIME
