--- title: WomenNotObjects Campaign Video Fights Sexism description: Part of a new campaign called #WomenNotObjects canonical: https://time.com/4194269/women-not-objects-advertising-video/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2016-01-26T18:45:03.000Z article:modified_time: 2026-04-13T07:29:15.822Z og:title: This Video Asks Advertisers to Stop Treating Women Like Objects og:description: Part of a new campaign called #WomenNotObjects og:url: https://time.com/4194269/women-not-objects-advertising-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Video Asks Advertisers to Stop Treating Women Like Objects twitter:description: Part of a new campaign called #WomenNotObjects twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Video Urges the Advertising Industry to Stop Treating Women Like Objects by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 26, 2016 6:45 PM UTC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Jan 26, 2016 6:45 PM UTC Four years after losing her three young daughters in a[ house fire](http://www.wsj.com/articles/SB10001424052970203479104577124531630151946), advertising executive Madonna Badger is devoting her energy to a new campaign that urges advertisers to stop using women as objects. The campaign is simply called [#WomenNotObjects ](https://www.youtube.com/channel/UCz7NEZGtALCPYUk2rWA8-fQ)and the above video aims to get the message across as clearly as possible. It begins with a Google search for “objectification of women.” What follows is image after image of women being used as hyper-sexualized props to sell everything from Burger King sandwiches to Post-It notes. Badger [told ](http://www.wsj.com/articles/ad-agency-swears-off-crafting-ads-that-objectify-women-1453745281)the Wall Street _Journal_ that she’s trying to honor her daughters by raising awareness about sexist advertising and how harmful it can be to young women. She admits that during her advertising career she’s been a part of the problem. (She created those[ Calvin Klein ads](https://www.google.com/search?q=calvin+klein+kate+moss+and+mark+wahlberg&espv=2&biw=1797&bih=858&source=lnms&tbm=isch&sa=X&ved=0ahUKEwie1pHXisjKAhVLWD4KHZqoAVYQ%5FAUIBigB#imgrc=rScCc10uR2W0HM%3A) with Mark Wahlberg and Kate Moss, for example.) Now, she’s pledging that her agency, Badger & Winters, will never create ads that use women as props. “I love my job,” Badger said, “but I don’t want to do it if it hurts anyone.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4194269/women-not-objects-advertising-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4194269/women-not-objects-advertising-video/"},"headline":"This Video Urges the Advertising Industry to Stop Treating Women Like Objects","datePublished":"2016-01-26T18:45:03.000Z","dateModified":"2026-04-13T07:29:15.822Z","description":"Part of a new campaign called #WomenNotObjects","url":"https://time.com/4194269/women-not-objects-advertising-video/","keywords":["Newsfeed","society"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4194269/women-not-objects-advertising-video/","name":"This Video Urges the Advertising Industry to Stop Treating Women Like Objects"}}]}] ```