--- title: Watch The First Ever Pokemon Super Bowl Commercial description: For Super Bowl commercial lovers who gotta catch 'em all. canonical: https://time.com/4193156/pokemon-super-bowl/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2016-01-25T21:06:07.000Z article:modified_time: 2026-08-19T07:44:43.184Z og:title: Watch The First-Ever Pokemon Super Bowl Commercial og:description: For Super Bowl commercial lovers who gotta catch 'em all og:url: https://time.com/4193156/pokemon-super-bowl/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5385 og:image:height: 3029 og:image:alt: JAPAN-LIFESTYLE-ENTERTAINMENT-POKEMON og:type: article twitter:card: summary_large_image twitter:title: Watch The First-Ever Pokemon Super Bowl Commercial twitter:description: For Super Bowl commercial lovers who gotta catch 'em all twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch The First-Ever Pokemon Super Bowl Commercial > Sponsored content. 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Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day "Pikachu Outbreak" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August 16, 2015. Toru Yamanaka—AFP/Getty Images by [Jonathon Dornbush / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Jonathon Dornbush / Entertainment Weekly Jan 25, 2016 9:06 PM UTC The world’s favorite pocket monsters turn 20 this year, and to celebrate, _Pokémon_ will have its first-ever Super Bowl commercial in honor of the anniversary. The Pokémon Company has debuted the full-length version of the commercial, which will air in a 30-second form during the third quarter of Super Bowl 50\. The commercial will also air during the CBS special _Super Bowl’s Greatest Commercials_. There’s more to come from the 20th anniversary than just a Super Bowl commercial, though. The original _Pokémon_ _Red, Blue_, and _Yellow_ games are coming to the Nintendo 3DS, along with a new mobile game called _Pokémon Go,_ which will let players hunt Pokémon out in the real world via their phones. A new fighting game, [_Pokkén Tournament_](http://www.ew.com/article/2016/01/15/pokken-tournament-release-date), is also coming in March. For all that’s to come from the long-running franchise,[check out the trailer for this year’s releases](http://ew.com/article/2016/01/13/pokemon-20th-anniversary) and watch the Super Bowl commercial above. _This_ [_article_](http://www.ew.com/article/2016/01/25/pokemon-super-bowl-commercial) _originally appeared on_ [_EW.com_](http://ew.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4193156/pokemon-super-bowl/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4193156/pokemon-super-bowl/"},"headline":"Watch The First-Ever Pokemon Super Bowl Commercial","datePublished":"2016-01-25T21:06:07.000Z","dateModified":"2026-08-19T07:44:43.184Z","description":"For Super Bowl commercial lovers who gotta catch 'em all","url":"https://time.com/4193156/pokemon-super-bowl/","keywords":["Newsfeed","Sports topic","Television","viral","Football","Super Bowl","Pokemon","Ads","commercial"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jonathon Dornbush / Entertainment Weekly"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"JAPAN-LIFESTYLE-ENTERTAINMENT-POKEMON","caption":"Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day \"Pikachu Outbreak\" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August","creditText":"Toru Yamanaka—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4193156/pokemon-super-bowl/","name":"Watch The First-Ever Pokemon Super Bowl Commercial"}}]}] ```