--- title: Watch The First Ever Pokemon Super Bowl Commercial description: For Super Bowl commercial lovers who gotta catch 'em all. canonical: https://time.com/4193156/pokemon-super-bowl/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2016-01-25T21:06:07.000Z article:modified_time: 2026-08-19T07:44:43.184Z og:title: Watch The First-Ever Pokemon Super Bowl Commercial og:description: For Super Bowl commercial lovers who gotta catch 'em all og:url: https://time.com/4193156/pokemon-super-bowl/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5385 og:image:height: 3029 og:image:alt: JAPAN-LIFESTYLE-ENTERTAINMENT-POKEMON og:type: article twitter:card: summary_large_image twitter:title: Watch The First-Ever Pokemon Super Bowl Commercial twitter:description: For Super Bowl commercial lovers who gotta catch 'em all twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Watch The First-Ever Pokemon Super Bowl Commercial > Sponsored content. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=eda8718a-1b11-4ee0-b9fc-86d4c32136a7&cr=time-nl-network-2026q3-v1) by [Jonathon Dornbush / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Jonathon Dornbush / Entertainment Weekly Jan 25, 2016 9:06 PM UTC  Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day "Pikachu Outbreak" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August 16, 2015. Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day "Pikachu Outbreak" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August 16, 2015. Toru Yamanaka—AFP/Getty Images by [Jonathon Dornbush / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Jonathon Dornbush / Entertainment Weekly Jan 25, 2016 9:06 PM UTC The world’s favorite pocket monsters turn 20 this year, and to celebrate, _Pokémon_ will have its first-ever Super Bowl commercial in honor of the anniversary. The Pokémon Company has debuted the full-length version of the commercial, which will air in a 30-second form during the third quarter of Super Bowl 50\. The commercial will also air during the CBS special _Super Bowl’s Greatest Commercials_. There’s more to come from the 20th anniversary than just a Super Bowl commercial, though. The original _Pokémon_ _Red, Blue_, and _Yellow_ games are coming to the Nintendo 3DS, along with a new mobile game called _Pokémon Go,_ which will let players hunt Pokémon out in the real world via their phones. A new fighting game, [_Pokkén Tournament_](http://www.ew.com/article/2016/01/15/pokken-tournament-release-date), is also coming in March. For all that’s to come from the long-running franchise,[check out the trailer for this year’s releases](http://ew.com/article/2016/01/13/pokemon-20th-anniversary) and watch the Super Bowl commercial above. _This_ [_article_](http://www.ew.com/article/2016/01/25/pokemon-super-bowl-commercial) _originally appeared on_ [_EW.com_](http://ew.com) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4193156/pokemon-super-bowl/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4193156/pokemon-super-bowl/"},"headline":"Watch The First-Ever Pokemon Super Bowl Commercial","datePublished":"2016-01-25T21:06:07.000Z","dateModified":"2026-08-19T07:44:43.184Z","description":"For Super Bowl commercial lovers who gotta catch 'em all","url":"https://time.com/4193156/pokemon-super-bowl/","keywords":["Newsfeed","Sports topic","Television","viral","Football","Super Bowl","Pokemon","Ads","commercial"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jonathon Dornbush / Entertainment Weekly"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf44b44872716e624/69887a8a5f570fab20b1f562/pokemon-super-bowl-commercial.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"JAPAN-LIFESTYLE-ENTERTAINMENT-POKEMON","caption":"Dozens of people dressed up as Pikachu, the famous character of Nintendo's videogame software Pokemon, dance with fans as the final of a nine-day \"Pikachu Outbreak\" event takes place to attract summer vacationers in Yokohama, in suburban Tokyo, on August","creditText":"Toru Yamanaka—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4193156/pokemon-super-bowl/","name":"Watch The First-Ever Pokemon Super Bowl Commercial"}}]}] ```