Thousands of people who have visited a coffee shop in a small South Dakota town are “paying it forward” and purchasing coffee for the person behind them in line.
At Rev it Up Espresso, a drive-through coffee trailer in Sturgis, more than 3,589 customers in the past six months have paid for the cup of coffee for the stranger behind them, ABC reports. The town is only home to 6,627 people.
“Every time I would say that the person in front of you has bought your coffee they get a big smile,” coffee shop owner Michael Smith told ABC. “It’s a blessing. And they are equally blessed when they know they can bless the next person.”
More Must-Reads from TIME
- Caitlin Clark Is TIME's 2024 Athlete of the Year
- Where Trump 2.0 Will Differ From 1.0
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Tessa Berenson Rogers at tessa.Rogers@time.com