In light of Vine’s third birthday, which the social network celebrates on Jan. 24, take a look back at the clip that’s known as the first Vine ever shared. On the next day, Twitter introduced Vine as a new way to share video in six seconds or less.
On Jan. 23, 2013, Dick Costolo, the then-CEO of Twitter, tweeted a six-second video of someone preparing steak tartare at Les Halles, a French restaurant in New York City.
Vine co-founder Dom Hofmann also tweeted at the time: “After a week of salad, I’m craving steak tartare at 11 in the morning.” Hofmann can’t remember why he had only been eating salad for a week (“may have been a New Year’s resolution,” he says now). When asked why he chose steak tartare prep to demonstrate the app, he said, “Personally, I was on a steak tartare kick at that time.”
The “first-ever” clip uploaded to Vine was also filmed in New York City and showed three shots of the southbound M train inside the 23rd street subway station. But Hofmann, now the CEO of Byte, an app for making collages with photos and videos, admits, “Sadly, it’s lost.”
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Write to Olivia B. Waxman at olivia.waxman@time.com