--- title: Donald Trump New TV Ad Has More Positive Message description: Donald Trump's second television spot has a much more upbeat tone than his first. canonical: https://time.com/4182407/donald-trump-new-ad/ author: Tessa Berenson article:opinion: false article:content_tier: free article:published_time: 2016-01-15T15:39:15.000Z article:modified_time: 2026-08-04T07:56:31.093Z article:section: Politics og:title: Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One og:description: Less gloom and doom og:url: https://time.com/4182407/donald-trump-new-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016. og:type: article twitter:card: summary_large_image twitter:title: Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One twitter:description: Less gloom and doom twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ## Video: Watch Donald Trump Dodge a Bald Eagle [Watch (HLS stream): Watch Donald Trump Dodge a Bald Eagle](https://cdn.jwplayer.com/manifests/5CcEYNNO.m3u8) (1:00)  _Published 2015-12-08. Last August, as Person of the Year runner-up Donald Trump was establishing himself as a real contender, the candidate agreed to pose with a bald eagle for a TIME cover story._  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Jan 15, 2016 3:39 PM UTC  Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016. Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016. Spencer Platt—Getty Images  by [Tessa Berenson](https://time.com/author/tessa-berenson/)  ## Tessa Berenson Jan 15, 2016 3:39 PM UTC [Donald Trump](http://time.com/time-person-of-the-year-2015-runner-up-donald-trump/)‘s [first television ad ](http://time.com/4165887/trump-first-ad-muslims/)was all gloom and doom, focusing on the threat of terrorism and showing images of the couple that carried out the terrorist attack in San Bernardino, Calif. But his newly released second ad strikes a much more upbeat tone. The ad, which will begin airing in Iowa and New Hampshire in a $2 million buy, contains footage from a Trump rally in Lowell, Massachusetts, according to an email from the campaign. **Read More:** [_Bush Finds His Groove in Trump’s Shadow_](http://time.com/4183663/jeb-bush-donald-trump-new-hampshire/) Over swelling music in the background, Trump begins the ad saying, “We are going to take our country back, and we are going to fix it.” Watch the ad above. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4182407/donald-trump-new-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4182407/donald-trump-new-ad/"},"headline":"Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One","datePublished":"2016-01-15T15:39:15.000Z","dateModified":"2026-08-04T07:56:31.093Z","description":"Less gloom and doom","url":"https://time.com/4182407/donald-trump-new-ad/","keywords":["Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016.","caption":"Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016.","creditText":"Spencer Platt—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/donald-trump/","name":"Donald Trump"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4182407/donald-trump-new-ad/","name":"Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Watch Donald Trump Dodge a Bald Eagle","description":"Last August, as Person of the Year runner-up Donald Trump was establishing himself as a real contender, the candidate agreed to pose with a bald eagle for a TIME cover story.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/5CcEYNNO/poster.jpg?width=720","uploadDate":"2015-12-08T21:32:54.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/5CcEYNNO.m3u8","embedUrl":"https://time.com/4182407/donald-trump-new-ad/","duration":"PT1M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4182407/donald-trump-new-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```