--- description: Donald Trump's second television spot has a much more upbeat tone than his first. title: Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Politics](/section/politics/) ## Politics Update your preferences in [Account Settings](/account/preferences/) Close * [Donald Trump](/tag/donald-trump/) ## Donald Trump Update your preferences in [Account Settings](/account/preferences/) Close # Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One  by [Tessa Berenson](/author/tessa-berenson/)  ## Tessa Berenson Update your preferences in [Account Settings](/account/preferences/) Close Jan 15, 2016 3:39 PM CUT  Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016. Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016.Spencer Platt—Getty Images  by [Tessa Berenson](/author/tessa-berenson/)  ## Tessa Berenson Update your preferences in [Account Settings](/account/preferences/) Close Jan 15, 2016 3:39 PM CUT [Donald Trump](http://time.com/time-person-of-the-year-2015-runner-up-donald-trump/ "undefined")‘s [first television ad ](http://time.com/4165887/trump-first-ad-muslims/ "undefined")was all gloom and doom, focusing on the threat of terrorism and showing images of the couple that carried out the terrorist attack in San Bernardino, Calif. But his newly released second ad strikes a much more upbeat tone. The ad, which will begin airing in Iowa and New Hampshire in a $2 million buy, contains footage from a Trump rally in Lowell, Massachusetts, according to an email from the campaign. **Read More:** [_Bush Finds His Groove in Trump’s Shadow_](http://time.com/4183663/jeb-bush-donald-trump-new-hampshire/ "undefined") Over swelling music in the background, Trump begins the ad saying, “We are going to take our country back, and we are going to fix it.” Watch the ad above. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4182407/donald-trump-new-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4182407/donald-trump-new-ad/"},"headline":"Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One","datePublished":"2016-01-15T15:39:15.000Z","dateModified":"2026-02-22T14:10:25.370Z","description":"Less gloom and doom","url":"https://time.com/4182407/donald-trump-new-ad/","keywords":["Donald Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Tessa Berenson","jobTitle":null,"url":"https://time.com/author/tessa-berenson/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb8dee00050bdfc9b/69887772bc6cfc2f0a3db0de/donald-trump4.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016.","caption":"Republican presidential frontrunner Donald Trump speaks at the Mississippi Coast Coliseum in Biloxi, Miss., on Jan. 2, 2016.","creditText":"Spencer Platt—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/donald-trump/","name":"Donald Trump"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4182407/donald-trump-new-ad/","name":"Donald Trump's New TV Ad Is Definitely More Uplifting Than the Last One"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Watch Donald Trump Dodge a Bald Eagle","description":"Last August, as Person of the Year runner-up Donald Trump was establishing himself as a real contender, the candidate agreed to pose with a bald eagle for a TIME cover story.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/5CcEYNNO/poster.jpg?width=720","uploadDate":"2015-12-08T21:32:54.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/5CcEYNNO.m3u8","embedUrl":"https://time.com/4182407/donald-trump-new-ad/","duration":"PT1M","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4182407/donald-trump-new-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```