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More People Than Ever Are Googling ‘Lucky Numbers’ Amid Powerball Fever

1 minute read

Google has received an unprecedented number of searches for the term “lucky numbers” in the days before Wednesday night’s Powerball drawing, the jackpot of which — $1.5 billion — is the largest lottery prize in history.

In the hour before the announcement Wednesday night, Google Trends tweeted a link to a metric plotting the term’s search frequency from 2004 until present.

A massive spike began in early January; prior to that, the frequency was unremarkable, barring a brief climb in March 2012, when Mega Millions jackpot was $656 million — the largest jackpot in history at that point.



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