Unruly, a company that tracks and analyzes statistics on viral videos, has released a list of the “most-shared” SuperBowl ads on social media. The firm compiled the roundup based on the number of times that a link to the video’s URL is shared on Twitter (in terms of tweets and retweets) and Facebook (in terms of likes, comments, and timeline shares), according to a spokesperson.
Number 1 on the list with 5.3 million shares is no surprise: Volkswagen’s 2011 Star Wars-inspired spot “The Force,” featuring a kid dressed as Darth Vader repeatedly trying to use the Force around the house—and finally succeeding by turning on the 2012 Passat (thanks to his dad, who secretly unlocks it from the kitchen). In addition to being known as the most-shared Super Bowl Ad of all-time, it has been called the second most-shared TV commercial ever. That’s because VW’s ad agency Deutsch decided to put out the commercial before game day, setting a new precedent for advertisers, who now feel compelled to queue up social media marketing campaigns weeks before the big event.
See how many of the most shared ads you remember gearing up for Super Bowl 50 on February 7.
10. Volkswagen 2011
“The Force” (5.3 million):
9. Budweiser 2002
Aired once during the 2002 Super Bowl — and was re-made for the 10th anniversary in 2011 (3.5 million):
8. Budweiser 2013
A Clydesdale horse grows up and gallops away from its owner (2.9 million):
7. Budweiser 2015
The emotional rollercoaster of losing a puppy and then finding it (2.5 million):
6. Budweiser 2014
On the joys of adopting a puppy (2 million):
5. Ram Trucks 2013
Radio announcer Paul Harvey narrated the commercial “Farmer” (1.9 million):
4. Fast & Furious 2013
A special Fast & Furious 6 trailer (1.5 million):
3. Chevrolet 2012
OK Go playing “Needing/Getting” on more than 1,157 homemade instruments (1.34 million):
2. Paramount 2015
A special Furious 7 trailer (1.31 million):
1. Volkswagen 2012
The automaker’s canine rendition of Darth Vader’s “The Imperial March” (0.9 million shares):
More Must-Reads from TIME
- Where Trump 2.0 Will Differ From 1.0
- How Elon Musk Became a Kingmaker
- The Power—And Limits—of Peer Support
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com