--- title: Chris Christie Super PAC Reserves Airtime in South Carolina description: Looking past Iowa and New Hampshire. canonical: https://time.com/4175220/chris-christie-campaign-ads-south-carolina/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2016-01-11T16:44:19.000Z article:modified_time: 2026-02-22T13:57:41.392Z article:section: Politics og:title: Christie Super PAC Reserves First Airtime in South Carolina og:description: Looking past Iowa and New Hampshire. og:url: https://time.com/4175220/chris-christie-campaign-ads-south-carolina/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7a7db976785a75f8/69887875ab6d777d356a7e8c/chris-christie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: New Jersey Governor Chris Christie in conversation with Rabbi Shmuley at The World Values Network on January 7, 2016 in New York City. og:type: article twitter:card: summary_large_image twitter:title: Christie Super PAC Reserves First Airtime in South Carolina twitter:description: Looking past Iowa and New Hampshire. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7a7db976785a75f8/69887875ab6d777d356a7e8c/chris-christie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Christie Super PAC Reserves First Airtime in South Carolina by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Jan 11, 2016 4:44 PM UTC  New Jersey Governor Chris Christie in conversation with Rabbi Shmuley at The World Values Network on January 7, 2016 in New York City. New Jersey Governor Chris Christie in conversation with Rabbi Shmuley at The World Values Network on January 7, 2016 in New York City.Steve Mack—WireImage by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Jan 11, 2016 4:44 PM UTC The super PAC backing New Jersey Gov. Chris Christie is making its first television ad reservations in South Carolina for the week leading up to the state’s primary. The group, America Leads, is reserving six-figures in spending in the state, which is third in the nominating calendar after Iowa and New Hampshire, spokesman Tucker Martin said Monday. The reservation, which Martin characterized as an “initial buy,” is a bet that Christie will emerge from New Hampshire with momentum to compete in the southern state. “This is part of our effort to begin looking at the playing field post-Iowa and New Hampshire,” Martin said in a statement. “It is very clear Governor Christie has significant momentum in this race. The more voters see him and hear from him, the better he does. Our job has always been to help make that happen. We look forward to continuing to do that all across the country as this campaign enters the voting stage.” The ad reservation from Feb. 11 to primary day, Feb. 20, in the Charleston, Columbia, and Myrtle Beach media-markets—among the state’s more moderate areas—skirting the conservative western part of the state, where Christie is unlikely to fare as well. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4175220/chris-christie-campaign-ads-south-carolina/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4175220/chris-christie-campaign-ads-south-carolina/"},"headline":"Christie Super PAC Reserves First Airtime in South Carolina","datePublished":"2016-01-11T16:44:19.000Z","dateModified":"2026-02-22T13:57:41.392Z","description":"Looking past Iowa and New Hampshire.","url":"https://time.com/4175220/chris-christie-campaign-ads-south-carolina/","keywords":["Chris Christie","2016 Election topic","campaign ads"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7a7db976785a75f8/69887875ab6d777d356a7e8c/chris-christie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7a7db976785a75f8/69887875ab6d777d356a7e8c/chris-christie.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"New Jersey Governor Chris Christie in conversation with Rabbi Shmuley at The World Values Network on January 7, 2016 in New York City.","caption":"New Jersey Governor Chris Christie in conversation with Rabbi Shmuley at The World Values Network on January 7, 2016 in New York City.","creditText":"Steve Mack—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/chris-christie/","name":"Chris Christie"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4175220/chris-christie-campaign-ads-south-carolina/","name":"Christie Super PAC Reserves First Airtime in South Carolina"}}]}] ```