Minneapolis is about to become home to an oxymoronic shop called The Herbivorous Butcher, which aims to be the first vegan butcher shop in America.
Started by siblings Aubry and Kale—yes, Kale—Walch, the butcher shop will sell the “small-batch, locally-sourced, all-natural meat alternatives” that it has become known for since it started selling its “cruelty-free meat and cheese alternatives” at the Minneapolis Farmers Market in June of 2014. The duo launched a Kickstarter campaign to make the move from the farmer’s market to a brick-and-mortar shop.
The Walches believe that meat-free “meat” helps people enjoy the health and environmental benefits of a vegan diet without losing the “flavors, textures, and nutrients” of meat and dairy, “so you never feel like you’re sacrificing anything for healthy and ethical eating.”
The shop is set to open January 23.
[H/T Thrillist]
- Volodymyr Zelensky and the Spirit of Ukraine: TIME's 2022 Person of the Year
- Mickey Guyton Is TIME's 2022 Breakthrough Artist of the Year
- The 10 Best Nonfiction Books of 2022
- Column: What Elon Musk Gets Wrong About Free Speech
- The Forgotten Story of One of the First U.S. Soldiers Killed Overseas After Pearl Harbor
- Why You're More Likely to Get Sick in the Winter, According to New Research
- Column: What the Protests Tell Us About China's Future
- 18 Last-Minute Gifts for Everyone on Your List
