--- description: Started by a man named Kale title: A Vegan 'Butcher Shop' Is Opening In Minnesota image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # A Vegan 'Butcher Shop' Is Opening in Minnesota by [Melissa Locker](/author/melissa-locker/) ## Melissa Locker Update your preferences in [Account Settings](/account/preferences/) Close Jan 7, 2016 9:00 PM CUT by [Melissa Locker](/author/melissa-locker/) ## Melissa Locker Update your preferences in [Account Settings](/account/preferences/) Close Jan 7, 2016 9:00 PM CUT Minneapolis is about to become home to an oxymoronic shop called [ The Herbivorous Butcher](http://www.theherbivorousbutcher.com/ "undefined"), which aims to be the first vegan butcher shop in America. Started by siblings Aubry and Kale—yes, Kale—Walch, the butcher shop will sell the “small-batch, locally-sourced, all-natural meat alternatives” that it has become known for since it started selling its “cruelty-free meat and cheese alternatives” at the Minneapolis Farmers Market in June of 2014\. The duo launched a [Kickstarter campaign](https://www.kickstarter.com/projects/1903151005/build-a-vegan-butcher-shop-with-the-herbivorous-bu "undefined") to make the move from the farmer’s market to a brick-and-mortar shop.  The Herbivorous Butcher Ryan Strandjord— The Walches believe that meat-free “meat” helps people enjoy the health and environmental benefits of a vegan diet without losing the “flavors, textures, and nutrients” of meat and dairy, “so you never feel like you’re sacrificing anything for healthy and ethical eating.” The shop is set to open January 23. \[H/T [Thrillist](https://www.thrillist.com/news/nation/a-guy-named-kale-is-about-to-open-a-vegan-butcher-shop "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/"},"headline":"A Vegan 'Butcher Shop' Is Opening in Minnesota","datePublished":"2016-01-07T21:00:40.000Z","dateModified":"2026-05-11T04:46:44.183Z","description":"Started by a man named Kale","url":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/","keywords":["Newsfeed","diet","meat","Vegan","food and drink"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4171727/a-vegan-butcher-shop-is-opening-in-minnesota/","name":"A Vegan 'Butcher Shop' Is Opening in Minnesota"}}]}] ```