--- title: E-Cigarettes: 70% of Teens Exposed to E-Cig Ads description: Close to 7 in 10 middle and high schoolers are exposed to ads for e-cigarettes, according to a new federal report. canonical: https://time.com/4167511/nearly-70-of-teens-exposed-to-e-cig-ads/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2016-01-05T18:00:35.000Z article:modified_time: 2026-05-11T05:00:40.635Z article:section: Health og:title: E-Cigarettes: 70% of Teens Exposed to E-Cig Ads og:description: Close to 7 in 10 middle and high schoolers are exposed to ads for e-cigarettes, according to a new federal report. og:url: https://time.com/4167511/nearly-70-of-teens-exposed-to-e-cig-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe8301bc8df924a9/6987788ecd6848d752098f4c/e-cig-electronic-cigarette-smoke-3.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: TIME.com stock photos E-Cig Electronic Cigarette Smoke og:type: article twitter:card: summary_large_image twitter:title: E-Cigarettes: 70% of Teens Exposed to E-Cig Ads twitter:description: Close to 7 in 10 middle and high schoolers are exposed to ads for e-cigarettes, according to a new federal report. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbe8301bc8df924a9/6987788ecd6848d752098f4c/e-cig-electronic-cigarette-smoke-3.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Nearly 70% of Teens Exposed to E-Cig Ads > Sponsored content. 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Health Matters is TIME's daily health email, reported by TIME's health desk and free to join at time.com/newsletters. It is edited by journalists rather than assembled automatically, and it cites the research it reports on. #### Is Health Matters free? Yes. Health Matters is a free daily newsletter from TIME, available at time.com/newsletters. #### Who reads TIME's Health Matters newsletter? Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Jan 5, 2016 6:00 PM UTC  Elizabeth Renstrom for TIME by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Jan 5, 2016 6:00 PM UTC Close to 7 in 10 middle and high schoolers are exposed to ads for e-cigarettes, according to a new federal report. The new study, published Tuesday, uses data from the 2014 National Youth Tobacco Survey and reports that close to 69% of American middle- and high-school students are exposed to e-cigarettes ads from at least one source, with around 55% seeing them in stores, 40% seeing them online, 37% seeing them in movies or on TV, and 30% seeing ads in newspapers or magazines. In all, the Centers for Disease Control and Prevention (CDC) reports that around 18 million U.S. young people see e-cigarette advertising—something the agency’s director finds troubling. “The same advertising tactics the tobacco industry used years ago to get kids addicted to nicotine are now being used to entice a new generation of young people to use e-cigarettes,” said CDC director Dr. Tom Frieden in a statement. **MORE:** [The Butter Flavor Chemical Used in Microwave Popcorn Is Also in E-Cigs](http://time.com/4139335/e-cigarettes-chemicals-diacetyl/) A graphic accompanying the report shows e-cigarette use among young people to be on the rise, which is happening in tandem with the increase in teen exposure to advertising. According to the report, advertising spending for e-cigarettes has increased from around $6.4 million in 2011 to $115 million in 2014.  CDC The study authors report that teens were less likely to see ads for e-cigs than ones for regular tobacco in retail locations—but exposure to ads online or in print were comparable. “Advertising for conventional tobacco products…has been shown to prompt experimentation as well as increase and maintain tobacco product use among youths,” the study authors write. There remains a lack of consensus concerning the risks and benefits of e-cigarettes. Proponents for e-cigs argue they’re healthier than conventional cigarettes, but other research indicates chemicals in e-cigarettes can be dangerous to inhale. 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